Remote Working with Slack & ZoomNew to tools like Slack and Zoom? Here are 5 tips to get started in Slack and improve your video calls. If you're new to remote-working tools like Slack and Zoom, let me give you some tips. 1. Slack text format: If you're trying...
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+ Free advice and other musings
Work from Home Without Wrecking Your Body
by Monique Sherrett | Apr 22, 2020 | Harebrained Ideas, Underwire Newsletter
Work from home without wrecking your back5 tips to prevent back pain while working from home. I love my home office but it's taken me years to figure out a few key details. Let me save your back, literally. 1. Move often. The perfect ergonomic setup for...
Using Custom Reports in Google Analytics to Inform Marketing Decisions
by Monique Sherrett | Mar 21, 2020 | Google Analytics, ROI Measurements, Underwire Newsletter
Measuring the value of your marketing efforts is a constant struggle for businesses because there are so many factors that indirectly affect sales. On top of that, online marketing can drive offline sales and offline marketing can drive online sales. All of these...
Get More Out of Your Google Analytics Reports
by Monique Sherrett | Feb 21, 2020 | Google Analytics, ROI Measurements, Underwire Newsletter
The Data Output Is Only As Good As The Data Input (... or 3 tips for better Google Analytics reporting) As we look forward to the end of Q1 I want to share with you some tips for Google Analytics reporting that will help you benchmark your progress and plan for...
Interview with D Editore Publisher and Managing Editor Emmanuele Jonathan Pilia
by Alessandra Bordini | Dec 8, 2019 | Internet Marketing Strategy, Social Media Marketing, Underwire Newsletter
Interview with Italian publisher D Editore Find out how this innovative Italian publisher came across Canadian author Douglas Anthony Cooper and set a course to publish Cooper's works in Italian. Amnesia by Canadian Douglas Anthony Cooper was published in Italian by D...
Case Study: Amnesia by Douglas Anthony Cooper
by Monique Sherrett | Dec 8, 2019 | Internet Marketing Strategy, Online Marketing Tips, Social Media Marketing, Underwire Newsletter
Amnesia by Douglas Anthony Cooper has a fascinating, and unusual publication history in Italy. Find out how a Canadian debut novel with some success, 25 years later end up with a new and successful Italian translation and a commitment from the Italian publisher to...
Facebook Hacks for Audience Research
by Monique Sherrett | Nov 25, 2019 | Online Marketing Tips, Social Media Marketing, Underwire Newsletter
Facebook Hacks for Audience ResearchWith over 2 billion active users globally, Facebook reigns supreme when it comes to social media use. Here's how to use Facebook Audience Insights for market research and targeted ad campaigns. How to Use Facebook Audience Insights...
#AmReading Nir Eyal’s Indistractable
by Monique Sherrett | Nov 1, 2019 | Harebrained Ideas, Monique's Pick, Underwire Newsletter
#AmReading Nir Eyal's IndistractableNir Eyal is the author of Indistractable. This is a great book on how to control your attention. Nir Eyal is the author of Indistractable. This is a great book on how to control your attention. Here are my top takeaways:...
Thanksgiving Round-up for Marketers
by Monique Sherrett | Oct 9, 2019 | Monique's Pick, Underwire Newsletter
Canadians sit down this weekend to celebrate Thanksgiving, and I want to express my gratitude to the family I love, the clients I have, and the amazing people that I get to live, work, and play with on a daily basis. One of the things I'm grateful for is...
Dominique Raccah on Innovation & Entrepreneurship in Publishing
by Monique Sherrett | Oct 4, 2019 | Events, Underwire Newsletter
Dominique Raccah, awarding-winning Publisher and CEO of Sourcebooks, presented the 2019 Jim Douglas Lecturer on September 25, 2019 @ SFU Harbour Centre, Vancouver, BC. I had the good fortune of attending her talk and interviewing her the following day. This...
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