Google and Yahoo have recently announced significant changes to their email authentication and unsubscribe standards, set to take effect from February 1, 2024. As marketers, understanding and adapting to these changes is paramount to maintaining a successful email...
Have you noticed that analyzing Landing Page performance for your Email or Facebook ad campaigns is a bit tricky because these tools add click tracking parameters to the landing page URL? To see if this affects you, log into Google Analytics and go to Behavior >...
By now you have likely received email from Google Analytics or other companies with the subject line: [Action Required] something something General Data Protection Regularion (GDPR). Deadline May 25. You probably remember similar emails related to CASL, Canada's...
11 Pro Email Marketing TipsNew to email marketing? Get 11 expert email marketing tips compiled by Campaign Monitor, one of my favourite tools for email newsletters. email marketing Source: 11 Pro Email Marketing Tips by Campaign Monitor Campaign Monitor is one of my...
Canada's Anti-Spam LegislationHow CASL affect businesses, organizations and individuals who are sending commercial electronic messages. This includes text messages, instant messaging, email and social media. Canada's new Anti-Spam Law, or CASL (pronounced...
3 Overlooked Online Marketing StrategiesDon't underestimate these powerful digital marketing strategies: email, video and Facebook adsSpring is upon us, well, for those of us on the West Coast anyway. And it's time to talk about growth and transitions for the...
Email Marketing should be an essential part of your marketing toolkit because everyone uses and understands email. Email newsletters are easy and inexpensive to send out, they’re easy to track and measure (email newsletter software has analytics that reports on...
Update Oct 2018: The third-generation editing platform for Constant Contact does NOT offer an option to track email clicks through Google Analytics. If you are interested in switching, we highly recommend MailChimp or Campaign Monitor. Why is integrating...
In April 2008 I gave a presentation to the Vancouver League of Drupalers (the Vancouver Drupal users group). My presentation, Email Newsletters: WTF?, is a general overview of the issues involved with managing an email newsletter and 6 mistakes to avoid. These...