Mary Meeker’s 2019 Internet Trends report (and why it matters to publishers)Meeker’s annual slide deck always delivers, with tons of useful infographics and data. This year she offers no less than 333 slides. See highlights of 5 trends of note for publishers.mary...
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The Life-Changing Magic of Netflix
by Monique Sherrett | Feb 19, 2019 | Harebrained Ideas, Monique's Pick, Online Marketing Tips, Social Media Marketing, Underwire Newsletter
Jan 1, 2019 marked the Netflix release of "Tidying Up with Marie Kondo." The decluttering guru captured the attention of North Americans in the "new year, new you" spirit and tidily tapped into the spring cleaning rituals of Chinese Lunar New Year and, of course,...
GDPR Impact for Non-EU Publishers
by Monique Sherrett | May 23, 2018 | Email Marketing, Google Analytics, Internet Marketing Strategy, Underwire Newsletter
By now you have likely received email from Google Analytics or other companies with the subject line: [Action Required] something something General Data Protection Regularion (GDPR). Deadline May 25. You probably remember similar emails related to CASL, Canada's...
Online Marketing for Publishers — Syllabus
by Monique Sherrett | Jan 13, 2018 | Internet Marketing Strategy, Social Media Marketing, Underwire Newsletter
My SFU course PUB 355W (Online Marketing for Publishers) explores digital promotion and marketing in the creative economy with a focus on publishers. Here's a short version of the reading list. Week 1: The business case for social and mobile marketing...
Outcomes-Driven Marketing (and how to measure success)
by Monique Sherrett | Aug 12, 2017 | Google Analytics, Internet Marketing Strategy, Online Marketing Tips, Social Media Marketing, Underwire Newsletter
Outcomes-Driven Marketing (and how to measure success)Marketing's job is to reach, interact, convert and satisfy an audience. Knowing the desired outcome at each stages helps you measure success accountably. See what to measure and why. Measuring success is dependent...
Key Digital Trends of 2017
by Monique Sherrett | Jan 26, 2017 | Internet Marketing Strategy, Monique's Pick, Social Media Marketing, Underwire Newsletter
Key Digital Trends 2017Ads and algorithms are driving people crazy. As people embrace messaging apps, chatbots will be next big thing. But when it comes to humans talking to computers, my bet is on Amazon's Alexa. social@Ogilvy has one of the best 2017 trends reports...
Think Like an Olympic Coach: Train Your Marketing Team to Win
by Monique Sherrett | Aug 25, 2016 | Internet Marketing Strategy, Underwire Newsletter
Check out these 3 marketing tips that can help any team be top performers. I was inspired by the feats of all those Olympic athletes in Rio and what lessons can be applied to top-performing marketers. Here are 3 tips that any team, regardless of skill, can use to...
Marketing with Pokemon Go. Yes or No?
by Monique Sherrett | Jul 14, 2016 | Internet Marketing Strategy, Online Communities, Social Media Marketing, Underwire Newsletter
Pokemon Go. Explain.Pokémon Go—the augmented reality game—is the latest phenomenon driving marketers crazy. Find out the difference between AR and VR, why Pokémon Go is the hottest app in the world, and how to market through the craze. Pokémon Go is the latest...
The Microsoft + LinkedIn Deal, and Why It’s Interesting
by Monique Sherrett | Jun 23, 2016 | Harebrained Ideas, Internet Marketing Strategy, Online Communities, Social Media Marketing, Underwire Newsletter
Here's why Salesforce should be anxious about the Microsoft+LinkedIn deal. Microsoft has a CRM that competes with Salesforce, but where Salesforce has about 20% market share, Microsoft Dynamics CRM has 7% Now, imagine the power of a CRM that taps into LinkedIn, and...
Snapchat: Ideas for Publishers
by Monique Sherrett | May 10, 2016 | Harebrained Ideas, Internet Marketing Strategy, Social Media Marketing, Underwire Newsletter
In the April edition of Underwire, I promised to share some examples of Snapchat that I hope will inspire you. 1. Millennial Recruitment Space150’s used Snapchat's custom filters on US university campuses to attract potential hires for its 10 internship...
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