Universal Analytics (the upgrade to Google Analytics) in a Nutshell. With details on 5 reports for accessing keyword data, enhancing the onsite user experience, tracking conversions and remarketing.
Additional resources:
Blog post: Upgrade from Google Analytics to Universal Analytics
For Publishers Using External Developers: Example Letter for Requesting the Upgrade
1-Minute Marketing Video on how to get and implement the new code for Universal Analytics
As of July 1, GA4 has been the analytics version most people are using. Now that you are more familiar with the new interface, there are a few things to know that can improve your reporting. Why do I see fewer sessions in GA4 vs. UA? GA4 tracks sessions...
GA4 is Google's only data tracking tool as of July 1 Yay! Google's UA -> GA4 transition day is finally here. As of July 1, Universal Analytics (UA) will no longer track data. It had a good run: October 2012 to June 30, 2023. Double check your data is tracking...
