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Universal Analytics for Book Publishers: Knowing a Little Bit About Everything

by | Dec 10, 2014 | Google Analytics

Universal Analytics (the upgrade to Google Analytics) in a Nutshell. With details on 5 reports for accessing keyword data, enhancing the onsite user experience, tracking conversions and remarketing. 

Additional resources:

Blog post: Upgrade from Google Analytics to Universal Analytics

For Publishers Using External Developers: Example Letter for Requesting the Upgrade

1-Minute Marketing Video on how to get and implement the new code for Universal Analytics

 

By Monique Sherrett

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Google Analytics

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