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To back up or not to back up? That is the question. There's just 5 weeks left before your UA data vanishes.  For the past year, you've been able to access your old UA data in Google Analytics, but that's ending soon. Should you care?  Q: Do you check your data...

The default GA4 Engagement > Events report does offer a way to drilldown to see file_downloads. But, like the drilldown for click, there is key information missing. Want to know which files were downloaded? Take the following steps to enhance your file downloads...

If you have outbound click tracking enabled (Admin > Data Streams > Enhanced measurement: toggle on click), then you may notice that the Standard Engagement > Events report is missing helpful information like what link was click. You can view this information...

GA4 Path Exploration reports help marketers understand what steps visitors take before or after any particular event or page.

Reporting on 2023 with GA4 Black Friday is upon us and soon enough the December holiday rush will become the quiet panic of 2024 as you build your first holiday report using GA4. Here's what I would do. Top Landing Pages Know where people started their journey on your...

As of July 1, GA4 has been the analytics version most people are using. Now that you are more familiar with the new interface, there are a few things to know that can improve your reporting. Why do I see fewer sessions in GA4 vs. UA?  GA4 tracks sessions...

GA4 is Google's only data tracking tool as of July 1 Yay! Google's UA -> GA4 transition day is finally here. As of July 1, Universal Analytics (UA) will no longer track data. It had a good run: October 2012 to June 30, 2023.  Double check your data is tracking...

GA4 launches July 1 G'ah. Every time I log into Google Analytics I have to deal with the enormous countdown reminding me there's less than 40 calendar days (28 working days) before Universal Analytics stops tracking data. Not helpful. Let me offer you some actionable...