GA4 Path Exploration reports help marketers understand what steps visitors take before or after any particular event or page.
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Analytics for the Holidays
by Monique Sherrett | Nov 29, 2023 | Google Analytics
Reporting on 2023 with GA4 Black Friday is upon us and soon enough the December holiday rush will become the quiet panic of 2024 as you build your first holiday report using GA4. Here's what I would do. Top Landing Pages Know where people started their journey on your...
Understanding GA4 reports
by Monique Sherrett | Oct 18, 2023 | Google Analytics
As of July 1, GA4 has been the analytics version most people are using. Now that you are more familiar with the new interface, there are a few things to know that can improve your reporting. Why do I see fewer sessions in GA4 vs. UA? GA4 tracks sessions...
July 1 is not just Canada Day
by Monique Sherrett | Jun 26, 2023 | Google Analytics
GA4 is Google's only data tracking tool as of July 1 Yay! Google's UA -> GA4 transition day is finally here. As of July 1, Universal Analytics (UA) will no longer track data. It had a good run: October 2012 to June 30, 2023. Double check your data is tracking...
GA4 Countdown | 28 working days left
by Monique Sherrett | May 23, 2023 | Google Analytics
GA4 launches July 1 G'ah. Every time I log into Google Analytics I have to deal with the enormous countdown reminding me there's less than 40 calendar days (28 working days) before Universal Analytics stops tracking data. Not helpful. Let me offer you some actionable...
Data & Privacy Regulations: What marketers need to know to stay compliant
by Monique Sherrett | Apr 20, 2023 | Google Analytics
Data & Privacy Regulations: What marketers need to stay compliant Data collection and analysis is a core part of marketing. Marketers want to know everything from the basics like "how many people come to our website" to more advanced insights like "which are the...
Google Announcements
by Monique Sherrett | Feb 1, 2023 | Google Analytics
The Google Ads shift towards automation continues as "similar segments" will be removed from all ad groups and campaigns on August 1, 2023 The change is meant to help advertisers stay ahead of increasing restrictions around privacy by using automation strategies that...
2022 Year in Review
by Monique Sherrett | Jan 11, 2023 | Google Analytics, Monique's Pick, Online Marketing Tips
What can you do today that you could not do a year ago? My 2022 business resolution was to learn GA4. It's lucky that was my goal because last March Google announced they were sunsetting Universal Analytics. So the July 1 countdown begins. Here's my GA4 Implementation...
GA4: How to create an Outbound Links report in Explore
by Monique Sherrett | Nov 22, 2022 | Google Analytics
GA4 includes a powerful analysis tool called Explore. It’s a set of advanced features that lets users build custom reports, like an outbound clicks report.
Create Country-specific Views in GA4 Using Filters
by Monique Sherrett | Oct 13, 2022 | Google Analytics
In UA, Views were used to create country-specific reports. Views do not exist in GA4 but we can use Filters to recreate a similar report. In Universal Analytics (UA), we were able to create reports that contained only certain data. For example, sites with a .ca and...
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