Internet Marketing + Digital Business Strategy

Blog & Free Advice: Google Analytics

GDPR Impact for Non-EU Publishers

Wednesday, May 23, 2018 | Posted by to Email Marketing, Google Analytics, Internet Marketing Strategy, Underwire Newsletter

By now you have likely received email from Google Analytics or other companies with the subject line: [Action Required] something something General Data Protection Regularion (GDPR). Deadline May 25. You probably remember similar emails related to CASL, Canada's Anti-Spam Law that went into effect on July 1, 2014.  Compliance with GDPR applies to you if you have website visitors, email subscribers, or advertising target audiences who reside in the EU. If you only do business in...

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Outcomes-Driven Marketing (and how to measure success)

Saturday, August 12, 2017 | Posted by to Google Analytics, Internet Marketing Strategy, Online Marketing Tips, Social Media Marketing, Underwire Newsletter

Measuring success is dependent on the goal of your marketing campaign. But too often marketers want a single campaign to be multipurpose. It's possible for campaigns to have multiple outcomes, but ideally everyone on the marketing team is optimizing for a particular stage in the customer journey. Consider these questions to determine your primary goal: Do you need to increase awareness of your offering (book, author, event, etc)? Do people know about the offering...

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How to Track File Downloads using Google Tag Manager v2

Wednesday, October 7, 2015 | Posted by to Google Analytics

Learn how to track file downloads using Google Tag Manager v2 and Universal Analytics. Both Google Analytics and Google Tag Manager have received facelifts over the last couple of years. The changes are good, but as a non-programmer some of the setup for Google Tag Manager v2 might be a little foreign. Here's how I recommend getting started with tag manager. I'm going to assume you are using Universal Analytics and that you...

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Fanfare. Don’t Dream It, Be It

Wednesday, September 30, 2015 | Posted by to Google Analytics, Underwire Newsletter

Can you believe it? The Rocky Horror Picture Show celebrated 40 on September 26. When the film's early cult following started interacting with the screen, these talkback lines became a ritualized script for audience participation. And the show became an experience. Participation was easy to measure. It was visible. Toilet paper was thrown. But in the digital world, if you want your audience doing the Time Warp then your content strategy must be more than...

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Back to School: Google Analytics

Wednesday, September 9, 2015 | Posted by to Google Analytics, Underwire Newsletter

School is back in session! It's time to test your Google Analytics IQ. Can you pass this back-to-school test? Sharpen your skills. See if you know how to access these Google Analytics insights related to website performance.  1. How many people visit your website per month? Google Analytics > Reporting > Audience > Overview   Look for the "Users" number to see how many people visited your website in any given time period. The...

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Universal Analytics for Book Publishers: Knowing a Little Bit About Everything

Wednesday, December 10, 2014 | Posted by to Google Analytics

Universal Analytics (the upgrade to Google Analytics) in a Nutshell. With details on 5 reports for accessing keyword data, enhancing the onsite user experience, tracking conversions and remarketing.  Additional resources: Blog post: Upgrade from Google Analytics to Universal Analytics For Publishers Using External Developers: Example Letter for Requesting the Upgrade 1-Minute Marketing Video on how to get and implement the new code for Universal Analytics  

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Universal Analytics Upgrade Instructions

Tuesday, December 9, 2014 | Posted by to Google Analytics

Instructions for website developers, programmers or IT for upgrading from Google Analytics to Universal Analytics.  Dear <insert name>, We at <publisher name> would like to upgrade to Universal Analytics, which offers an improved way to track website visitors. The upgrade from classic Google Analytics to Universal Analytics requires some changes to the Analytics tracking code on our website, <insert URL>.  The new version of the Analytics tracking...

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Upgrade from Google Analytics Classic to Universal Analytics

Monday, September 8, 2014 | Posted by to Google Analytics

Universal Analytics is out of beta and Google is rolling out the upgrade across accounts. If you want to ensure the switch over is on your schedule then don't wait to be pushed. Here's how to upgrade to Universal Analytics Log into your Google Analytics account Get the new tracking code by clicking Admin in the top menu and selecting Tracking Info from the Property column Replace the existing code on all your...

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Google Universal Analytics in a Nutshell

Saturday, May 4, 2013 | Posted by to Google Analytics

Things are changing! Google recently introduced Universal Analytics. Universal Analytics is a new code snippet that provides access in Analytics to a set of features that was previously only available in the development environment, in particular the ability to set custom dimensions and metrics and multi-platform tracking (track more than just websites). New Code Based on what I've read, the best thing for existing sites already running standard Google Analytics is to implement Universal...

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Google Analytics Resources for Publishers

Thursday, April 25, 2013 | Posted by to Google Analytics

Above are the slides for my recent webinar for eBOUND Canada members on Google Analytics for Publishers. In the presentation, I reference a number of resources that are availabe on the Boxcar Marketing blog so I thought it would be helpful to compile them here.  1. Getting Started (or making sure you're on your way, the right way) a. Start with the slides above and this companion blog post on Google Analytics for...

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