Google is depreciating Universal Analytics on July 1, 2023. Wow, Google has called the bluff and announced that Analytics users have 15 months to switch to something else or get their GA4 house in order. ​You can read the announcement...
GA4 is Google's totally new website tracking and reporting tool. It's a complete overhaul of Universal Analytics (the "google analytics" you're probably using today). Google wants you to cold-turkey switch over, but in my experience this is tricky because the same...
It is Autumn and change is in the air! Instagram has rolled out a bunch of updates. Learn what's new. 1. Option to post via desktop My favourite of the updates. Creating Instagram posts has been restricted to the app, which is a pain if you're managing IG for a...
This week's marketing question: "How do we exclude bulk orders from our Google Analytics?" Key Point: Bulk orders are going to skew your Google Analytics data. Use an advanced segment to exclude bulk orders. What are bulk orders? The purchase of much larger quantities...
Marketing attribution for ecommerce is the great promise that many organizations are still trying to achieve. We have the data. We know there are different attribution models and that last-click attribution sucks. But why is it so hard to get a complete view of your...
Test Your Google Analytics IQSchool is back in session! Can you pass this back-to-school test? Sharpen your skills. See if you know how to access these Google Analytics insights related to website performance. Time to upskill your Google Analytics knowledge? Test...
The Next Normal for eCommerce in Canadaecommerce, ecommerce website, ecommerce business, ecommerce sales, ecommerce growth, improve ecommerce, ecommerce in canadaThe next normal for shopping involves more ecommerce. As BC's provincial health officer Dr....
Create Campaign Landing Pages That ConvertRunning conversion campaigns without campaign-specific landing pages? Your regular webpage may convert at 2-3% but an effective landing page converts at 10-15% landing page, landing page examples, what are landing pages,...
Remote Working with Slack & ZoomNew to tools like Slack and Zoom? Here are 5 tips to get started in Slack and improve your video calls. If you're new to remote-working tools like Slack and Zoom, let me give you some tips. 1. Slack text format: If you're trying...
Work from home without wrecking your back5 tips to prevent back pain while working from home. I love my home office but it's taken me years to figure out a few key details. Let me save your back, literally. 1. Move often. The perfect ergonomic setup for...