The Vancouver Opera is a former client of Boxcar Marketing so we like to champion them and follow their marketing initiatives. Worth calling out is their 15-second TV spot and transit campaign for season opener West Side Story, which also got a lot of play online. Not...
Chapters Indigo has a really neat eReading app on their Facebook Page that we haven’t seen done yet anywhere else. If you click on the eReading tab on their Facebook Page, this is what you see: Why We Like The eReading App It encourages avid readers to explore...
Registration for BookCamp 2010 opened last week and we’re getting excited for a full day of book and technology-related discussions. BookCamp Vancouver is a chance to bring the publishing and technology community together to discuss the future of books and...
Back in January, Monique was asked to impart her social media wisdom on Monica Hamburg’s blog, Me Like the Interweb. Monique’s lesson was this: Talking to clients about social media is always an exercise in metaphors for me: Social networking is a digital...
If you’re like us, you subscribe to blogs with the full intention of reading every post but, as your email or RSS reader fills up, you never get around to reading all (if any) of them. If you’re looking to narrow down your reading list for 2010, these are...
Backbone Magazine has announced the second annual PICK 20 roundup of Canada’s leading Web 2.0 pioneers. Created by Backbone and KPMG, the PICK 20 is the only national ranking of its kind and some of the judges and winners are our friends. Among the Judges...
Boxcar Marketing has been working with James Sherrett of AdHack and Jay and Leah of Giant Ant Media to promote the Show Us Your Balls Super Bowl-esque Commercial Contest. We filmed the beginning of an ad, developed a marketing plan with ringtones, mp3s, avatars and...
How I Got Wine from Campaign Monitor First let me tell you a story. It’s actually Seth Godin’s story from The Purple Cow, a book about what it takes to create and sell something remarkable. Seth and family driving in France, enchanted by picturesque cows...
The social bookmarking site Del.icio.us has refreshed it’s look and domain name. Check out http://delicious.com/ Or watch this short Flickr Video on Delicious 2.0: http://www.flickr.com/photos/deliciousblog/2718285703/ Delicious, if you’re listening. I...
My bookkeeper pointed out the other day that the backup on her computer hasn’t been working for the past couple of months. Eek gads! What that means is that all the information she is entering for my bookkeeping purposes could disappear. By “her”...