Tools We Like: Chapters Indigo’s eReading Facebook App
Chapters Indigo has a really neat eReading app on their Facebook Page that we haven’t seen done yet anywhere else. If you click on the eReading tab on their Facebook Page, this is what you see:
Why We Like The eReading App
It encourages avid readers to explore ebooks in a comfortable environment. Fans of the Chapters Indigo Page are, presumably, book lovers and the eReading app provides information about ebooks where they are already hanging out online – Facebook.
It engages the community. Fans can submit the latest ebook they read and be featured on the Kobo Reader of the Week. There’s also trivia questions that fans can share with their friends.
It’s great for beginners or people just starting out with ebooks. With explanations and videos about ereading and the Kobo eReader, fans can research if ereading is right for them. And if it is, they can buy the Kobo eReader by clicking on the links to the shopping cart.
eBooks are still new territory and it’s engaging, explanatory apps like Chapters Indigos’ that may push people to explore ereading.
What do you think about the eReading app? Have you seen any other apps that do a good job of marketing digital books?
Crissy was Boxcar Marketing’s project manager from May 2009 to December 2012. She handled much of our day-to-day business, including working with clients directly on editorial calendars, weekly online activity plans, social media training and outreach opportunities. Crissy holds a Master of Publishing degree and before Boxcar Marketing, she worked at the Fraser Valley Regional Library where she specialized in the development and execution of promotional campaigns to drive traffic to regional library locations. Fun Facts Crissy has seen the sun rise on the Mekong River. She took Japanese in high school. She could beat adults at Memory when she was 5. Crissy loves wine and board games. Together when possible.
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