Hard to believe but Boxcar Marketing launched in January 2007. We'll be celebrating 12 years of helping clients with website analytics, social media, digital marketing strategy, and tactical tips to make all that work! Every year brings about new conversations and...
4 Ways to Spruce Up Instagram for the Holidays#Instaholidays need these 4 insta improvements to your Instagram feed. Instagram continues to gain in popularity, making it a tool of choice for retailers planning their holiday campaigns. Here are 4 tips to help...
How to Create an Instagram Business AccountA brief guide on how to convert your instagram profile to an Instagram business profile. You are likely already using Instagram and, by default, you begin with a personal profile. But an Instagram buisness account allows you...
The 2018 Scotiabank Giller Prize shortlist will be announced on Monday, October 1st at 11 am EST. The shortlisted titles will get a bump in attention. That's a publisher's chance to answer: what is it, who is it for, and why is this book worth reading. As...
Switched to HTTPS? Don't Forget These Google Analytics UpdatesGoogle Chrome has forced many site owners to switch to HTTPS. Keep tracking traffic in Google Analytics with these changes. Google Chrome recently started displayng an unsecure site warning on all non-HTTPS...
By now you have likely received email from Google Analytics or other companies with the subject line: [Action Required] something something General Data Protection Regularion (GDPR). Deadline May 25. You probably remember similar emails related to CASL, Canada's...
Granting other users access to your Google Analytics is easy to do and offers administrators the ability to share traffic data with key contacts such as colleagues within the organization, outside consultants, and anyone else who needs to make strategic decisions...
11 Pro Email Marketing TipsNew to email marketing? Get 11 expert email marketing tips compiled by Campaign Monitor, one of my favourite tools for email newsletters. email marketing Source: 11 Pro Email Marketing Tips by Campaign Monitor Campaign Monitor is one of my...
Need to change the name of your Facebook page? Rebranding on Facebook is available under About. You'll need to be a Page Admin. Here are Facebook's help center instructions for how to change Facebook Page Name or Facebook username. Log into Facebook, 1) click About in...
My SFU course PUB 355W (Online Marketing for Publishers) explores digital promotion and marketing in the creative economy with a focus on publishers. Here's a short version of the reading list. Week 1: The business case for social and mobile marketing...