Researchers have been making strides in artificial intelligence (AI) for decades. So many might be wondering why ChatGPT has captured so much attention and whether it's a momentary fad or truly noteworthy. I think it's noteworthy. Here's why. AI is integrated into...
The Google Ads shift towards automation continues as "similar segments" will be removed from all ad groups and campaigns on August 1, 2023 The change is meant to help advertisers stay ahead of increasing restrictions around privacy by using automation strategies that...
What can you do today that you could not do a year ago? My 2022 business resolution was to learn GA4. It's lucky that was my goal because last March Google announced they were sunsetting Universal Analytics. So the July 1 countdown begins. Here's my GA4 Implementation...
GA4 includes a powerful analysis tool called Explore. It’s a set of advanced features that lets users build custom reports, like an outbound clicks report.
In UA, Views were used to create country-specific reports. Views do not exist in GA4 but we can use Filters to recreate a similar report. In Universal Analytics (UA), we were able to create reports that contained only certain data. For example, sites with a .ca and...
Missing the UA Behavior reports like Landing Page, Exits, and All Pages? Try this in GA4.
GA4’s Traffic Acquisition report is comparable to Universal Analytics All Channels report. But there are several differences of note.
GA4 can be a tricky implementation. It’s worth getting started now.
Getting started with Google Analytics 4 (GA4) is more complicated than most marketers would like, me included. Here is what I've learned about getting started with GA4 (so far). 1. Implement GA4 via GTM. GTM is definitely the way to go. If you are following GA4 setup...
Use URL Parameters when creating Facebook/Instagram ads so you can verify that traffic in the Campaigns report of Universal Analytics or the Traffic Acquisition report of GA4. First, what are URL parameters and why are they useful to include? URL parameters add...