Photo courtesy of Antavo Promotion Builder Online contests are an excellent way to increase fan engagement and build up your existing fan base. They’re also great for encouraging word of mouth marketing among your fans’ and their friends—especially...
Mobile-targeted ads are becoming increasingly important for advertisers, as people spend more and more time on their smartphones. This infographic from MBAOnline.com gives numbers and information related to Facebook mobile ads, including how long people spend on...
Photo by Christopher Porter It’s summer. It’s hot. Most of us want to spend less time at work and more time enjoying the weather with family and friends. Managing social media can take up a lot of time in your day—but it doesn’t have to....
SFU’s Summer Publishing Workshops are offering several 1-day workshops this summer on digital media. The workshops are an excellent opportunity to learn from industry professionals in an informative, discussion-based format. If you’re interested in...
An author website should be your #1 priority when setting up an online author platform. A website is where you direct fans and followers from your social networks, where you send your email subscribers once they open your email and where you direct media and...
Online marketing for authors is much like online marketing for any business or brand. Social networking tools such as Twitter and Facebook are effective for connecting and engaging with your community, while traditional methods, such as word of mouth (in particular...
Facebook recently launched a number of new features that affect how brands manage their Facebook Pages—including scheduling posts, paying to promote posts and the way you setup your Facebook Ads. Scheduling Posts Facebook now allows you to schedule posts to go...
Hootsuite is a great social media management tool. When you’re running multiple social media accounts - such as your business’ Twitter, Facebook and LinkedIn accounts along with your personal social media profiles - it’s useful to use a tool like...
It’s easy to schedule email reports in the new version of Google Analytics. You can set up email reports to be sent to your own inbox, to colleagues within your organization or anyone else who needs to be kept updated on a regular basis on your website’s...
Email Marketing should be an essential part of your marketing toolkit because everyone uses and understands email. Email newsletters are easy and inexpensive to send out, they’re easy to track and measure (email newsletter software has analytics that reports on...