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Summer Workshops on SEO, HTML5, eBooks and WordPress

by | Jul 12, 2012 | Events

Attend SFU's Summer Publishing Workshops

SFU’s Summer Publishing Workshops are offering several 1-day workshops this summer on digital media. The workshops are an excellent opportunity to learn from industry professionals in an informative, discussion-based format. If you’re interested in learning more about digital media this August, below are the workshops we recommend.

Note: All the workshops listed below cost $225.

E-Books in a Day

August 9th, 9:00am – 5:00pm

This workshop will teach you how to convert your print books into ebooks. You will:

  • Create a live ebook using sample content.
  • Test types of e-book output methods.
  • Play with add-ons and options that e-books can include.

HTML5 Broken Down

August 10th, 9:00am – 5:00pm

Taught by Tyler Sherman of Denim & Steel, this one day workshop will teach you how to write clean, validating HTML. The course will cover:

  • The difference between rich and plain text and what to look for when using publishing tools like WordPress or Drupal.
  • HTML semantics and why they’re important.
  • The basic structure of an HTML5 document and what it means to browsers and services like Google.

Deep Dive into WordPress

August 12th, 9:00am – 5:00pm

Ready to learn how to use every tool in the WordPress toolkit? This one day course will cover:

  • All the features and functionalities available on a WordPress site.
  • All of the extensions and additions you can augment your site with using plugins and themes.
  • Establishing a best-practice scenario for creating, publishing, and sharing content on the web by integrating WordPress with social media and other web platforms.

SEO Demystified

August 14th, 9:00am – 5:00pm

Taught by Guacira Naves, Principal of The Online Strategy House, this course will take the mystery out of Search Engine Optimization. The course will cover:

  • The influence that keyphrases should have in your site structure.
  • How poor design may hinder a site’s visibility in search queries.
  • The role Web analytics can play in SEO.

For more information on the workshops and registration, visit our Conferences & Events page.

By Crissy Campbell

Crissy was Boxcar Marketing’s project manager from May 2009 to December 2012. She handled much of our day-to-day business, including working with clients directly on editorial calendars, weekly online activity plans, social media training and outreach opportunities. Crissy holds a Master of Publishing degree and before Boxcar Marketing, she worked at the Fraser Valley Regional Library where she specialized in the development and execution of promotional campaigns to drive traffic to regional library locations. Fun Facts Crissy has seen the sun rise on the Mekong River. She took Japanese in high school. She could beat adults at Memory when she was 5. Crissy loves wine and board games. Together when possible.
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