Starting Friday, I’m teaching at Simon Fraser University.

PUB 355-4 explores online promotion and marketing in the creative economy with a focus on publishers.

Students will learn about the formulation and analysis of marketing strategy, approaches to measurement (key performance indicators and return on investment), tactical implementation and campaign management, finding and nurturing audiences and conversations, branding, forecasting and budgeting.

Here’s a look at the course outline:

Anything missing? Different approaches? Want to contribute?

Feedback is welcome.