Slack Open European Headquarters in Dublin
Wow it’s dusty in here. The last post was in February. Part of the reason for that is my family is temporarily in Dublin, Ireland.
My business partner and smooching partner James Sherrett is opening the European office for Slack.
Never heard of Slack? It’s a messaging app for internal team communication. That means no more email, just this handy desktop and mobile app that organizes your messages and files in one place that is easy to search. https://slack.com/
Slack is disrupting the way teams communicate in the same way that Flickr changed how we share photos online. It’s a very slick tool.
So, we’ve been busy with that. Did a launch event. Met the Taoiseach, the prime minister of Ireland. Travelled to France and Norway and around Ireland. We are Canada bound again in August.
Here’s the official announcement, including a photo of James in the Trinity library. Stunning space. http://www.idaireland.com/newsroom/slack-open-european-headq/
And a quick snap of us with the Prime Minister of Ireland, called the Taoiseach here, pronounced T-shuck .

Edna Kenny, Taoiseach
AI & Automation: Where to Start
In our Spring 2026 Boxcar Marketing AI in Publishing & Marketing survey, we asked: “If you could instantly get better at one thing using AI in your role, what would...
Read More
Google Search Changed: The Good, the Bad, and the Ugly of AI Search
First: The Bad and the Ugly On May 20 Google announced its hostile takeover of the web. I’m not joking. It was presented as 100 amazing innovation announcements, but publishers, media,...
Read More
How to Track AI Traffic in GA4: A 1-Minute Marketing Tip
The 1-Minute Marketing tip “How to See AI Traffic in GA4” explains how to track website traffic from AI tools and assistants using GA4 custom channel groupings. The process involves...
Read More
AI Use in Publishing & Marketing: What 24 Practitioners Told Us
Over the past few weeks, I ran a short survey on AI use among marketing and sales professionals in publishing, arts, and education. The respondents were Boxcar Marketing subscribers and...
Read More
How to See Which Pages Are Performing Best in GA4
If you want to know which pages are performing best in GA4, the answer is not just “the ones with the most pageviews.” A high-traffic page can still have weak...
Read More
How to Diagnose Search Traffic Loss (SEO & GEO)
The modern search landscape is undergoing a fundamental shift. For two decades, the relationship between search visibility and site traffic was linear: rank higher, get more clicks, which meant more...
Read More