A client who we’ve been working with extensively lately is Think Salmon. What is Think Salmon?

Think Salmon is a way of life. It’s how we think, learn and act. It’s how we protect and conserve the rivers and places where salmon and humans live.

• Think about salmon. Share your salmon story with others.
• Learn about salmon. Ask questions.
• Act by sharing. Share a story. Share some time. Participate.

Think Salmon is also a place to learn about salmon, to connect with salmon in your community and to make changes in your life to help salmon and salmon habitat.

One of the main focuses of the site is to get people to share their salmon stories. Through those stories, each of us can see that salmon matter to us: culturally, economically, socially and deliciously.

So I invite you to visit Think Salmon and share their salmon story. Comment on a story. Ask a question of Professor Salmon. Drop in to a salmon event.

Don’t think you have a salmon story? I bet you do. What’s the first thing you think of when you hear the word ‘salmon?’ Do you have a favourite story about catching salmon? Seeing salmon in a river? Eating salmon? How about a story about a friend and salmon? A salmon photo? Some salmon-inspired art?

Those are all salmon stories. Our landscape and our culture here in the Pacific northwest is made of those salmon stories. We need to be proud of it, to foster it and to protect it. In a way, we are all part-salmon. Without salmon we don’t have forest, birds or bears. We don’t have the things we rely on to live. We’re loosed and disconnected from our natural world.

So Think Salmon. And protect salmon. And save the lands and waters they depend on for their survival.