Last night I presented to the SEMPO Vancouver meetup group on the different perspectives of generalists and specialists when it comes to Search Marketing.

In summary, marketing generalists are under a ton of pressure to understand and create effective marketing strategies that address the growth of marketing channels and device choices, on top of dealing with the explosion of marketing data and financial constraints. Search marketing specialists can play a key strategic role in answering business questions like “how should I allocate budget among each marketing channel,” “how can I get more leads,” and “what can I do to get more sales?” But specialists need to understand the social approach to winning support from generalists.

This presentation offers tips for Search Specialists looking to gain support from clients, managers, executives and other generalists.