Understanding effective Facebook content management for Pages is neatly illustrated in the below infographic. Many of the tips are covered in my 1-Minute Marketing Tips for Facebook playlist on YouTube but this handy graphic from Wishpond sums up some of the key points, which include:
- Post effective content to Facebook Pages: Max 3 lines of text (100-250 characters), posted 5x per week at optimal hours for your fans, likely during morning and evening commute and post-dinner web browsing times.
- Be relevant and compelling: Post unique content to Facebook vs. sharing the same info across multiple social media profiles simultaneously. Reward Facebook fans with special offers, exclusive content and early access to info.
- Make a visual impact: Mix in images with your updates so not every post is only text. According to Facebook's stats, posts with photos or videos have 180% more engagement than the average post.
Source: Corp.Wishpond.com
