Google is depreciating Universal Analytics on July 1, 2023. Wow, Google has called the bluff and announced that Analytics users have 15 months to switch to something else or get their GA4 house in order. ​You can read the announcement...

GA4 is Google's totally new website tracking and reporting tool. It's a complete overhaul of Universal Analytics (the "google analytics" you're probably using today). Google wants you to cold-turkey switch over, but in my experience this is tricky because the same...