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Blog

+ Free advice and other musings

PRWeb Guest Post: Did It Work? How to Measure Your PR Success

by | Mar 14, 2011 | ROI Measurements

Monique Trottier, founder of Boxcar Marketing, has a guest post on PRWeb.com talking about how to measure the success of your PR campaign.

A professionally written press release that is well optimized for the social web is only one factor in managing a successful PR campaign. What matters most to your business is not that your press release received 1 million impressions or 1,000 media pick ups but whether the results met your business objectives. Did the coverage result in actual revenue or increased brand awareness? Did your content resonate with its intended audience?

See the full post on the PRWeb Blog.

By Crissy Campbell

Crissy was Boxcar Marketing’s project manager from May 2009 to December 2012. She handled much of our day-to-day business, including working with clients directly on editorial calendars, weekly online activity plans, social media training and outreach opportunities. Crissy holds a Master of Publishing degree and before Boxcar Marketing, she worked at the Fraser Valley Regional Library where she specialized in the development and execution of promotional campaigns to drive traffic to regional library locations. Fun Facts Crissy has seen the sun rise on the Mekong River. She took Japanese in high school. She could beat adults at Memory when she was 5. Crissy loves wine and board games. Together when possible.

ROI Measurements

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