Boxcar Marketing has been out and about on the speaking circuit lately and the following myths keep presenting themselves. Let’s dispel them, shall we? Myth #1: Social media is a marketing strategy. Social media is not a marketing function; it’s an overall...
In tough times, it is even tougher to secure your marketing budget because most companies see marketing as an expense rather than an investment. It is easy for managers to slash marketing budgets when they do not understand how marketing affects the health of their...
The fast-approaching holidays and New Year offer a great opportunity for reflection. Below are 5 blog posts from Underwire over the past year. They are the blog posts that are most popular on the site and undoubtedly a good reminder of online marketing tips for the...
Corey Rollins and I were live blogging the Internet Marketing Conference in Vancouver on Sept. 11 and 12 for TechVibes. There are a couple of posts that I want to highlight related to Search Optimization: Erin Colbert of HubSpot presented Website Grader. A tool that...
or What to Write When You Are Wiped I must say that July has been a hectic month. I have been in 4 different cities. A new place each week. My favourite was Portus 2008 in Dallas where I spoke about the phenomenon of podcasting and participatory culture within the...
Are you using these 5 online tools to expand your sales and marketing opportunities? 1. Email newsletters Like direct mail, this is one way of delivering a marketing message to a prospective customer. The greater your ability to tailor and personalize these messages,...
Want to know what Canadian advertisers and marketers are: * thinking about search marketing * doing about search marketing and * planning on doing about search marketing? If yes, take the 2007 SEMPO survey. Who should take the survey? * people familiar with, and...
Swamped already? We are only days into 2008! Check out these 5 time saving workflow tips. For Firefox and Safari users: Tip 1: See an interesting phrase on a web page you are visiting, rather than re-typing that phrase into a search bar, simply highlight the phrase...
Happy Holidays from Work Industries. Are you making a list? Checking it twice? Here at Work Industries, I’ve surveyed my geek-enthusiast friends for the top 5 tech gifts on their lists. Here’s a shortlist of the top 5 geek gifts for 2007: Number 1. One...
Before you start ... get permission. Email newsletters should be permission based, meaning that ONLY people who subscribe to your newsletter receive it. They have given you permission to engage in this form of communication with them. Without permission, your...