Email marketing—what do you think of it? I have a negative attitude towards real spam (enlargements, pills, mortgages) and perceived spam (marketing messages I have not asked to receive). At the same time, I love the newsletters that I subscribe to. Although I...
Welcome to the September Underwire Newsletter. Contest Winners: Beyond Buzz Congratulations to the winners of our contest draw for a copy of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly. Alphabetically, our 5 winners are (note: this is a...
This month one of our Underwire subscribers asked a great question about copyright and whether the rules for online publishing are different than those of print publishing. * What are the copyright laws in relation to the practice of posting other people’s full...
PRWeb.com is one of the best press release services I’ve found on the web. Why is it great? For a small donation, $100 USD, or a large donation, $$$, you can get your press release distributed online in a number of industry categories and on Google News and...
At Barcamp Vancover on Saturday, Tod Maffin of CBC led a discussion on favourite tech tools, widgets, gadgets and other geekery. All of the tips were great, but I want to point out one in particular. Lynda.com is $25 per month service that provides online training...
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly is about learning to create meaningful dialogue about organizations and products, instead of marketing blah blah blah. If you are the lone evangelist in your organization—the one who gets...
Tech 101: Books to Read Some people learn by doing, some learn by watching, some learn via tutorials, some via videos, some via books. For those of you who like a good book and like to learn, here are a couple of books that I recommend. Each gives a different...
If you’re interested in posting videos online, you should know that YouTube is not the only game in town, and not even the best (depending on what your needs are). PC Magazine has an article on video sites that gives a good introduction to the benefits of the...
Some people learn by doing, some learn by watching, some learn via tutorials, some via videos, some via books. For those of you who like a good book and like to learn, here are a couple of books that I recommend. Each gives a different perspective on online markets,...
Geek It Up: Attend a Conference ............................................................................ SFU Summer Workshops: July 17, 19, 27 One-day workshops or week-long workshops on technology and the publishing industry. Spots are limited and registration...