Online marketing for authors is much like online marketing for any business or brand. Social networking tools such as Twitter and Facebook are effective for connecting and engaging with your community, while traditional methods, such as word of mouth (in particular...
Here’s an unintentional Easter egg from YouTube. Awkward thumbnail images. Easter eggs in video games are hidden messages or rewards for players. They are usually little in-jokes, secret rooms or minor segues that help motivate players to continue exploring a...
Changing your Twitter name without losing followers is actually a fairly easy process, thanks to Alicia’s post on how to change your Twitter handle. If you’ve changed your business name or your Twitter handle is different than your other social media...
At Boxcar Marketing we are big fans of Grammar Girl so this infographic from Copyblogger struck a chord. These 15 grammar tips are important to keep in mind when writing emails, website copy, Facebook updates or any other online content. As the infographic notes,...
More specifically, according to a new report from the CMO Council (PDF) when respondents were asked about customer service online. One-third of respondents (33%) said they will post on a brand’s Facebook page when they need to communicate with the brand (while...
Corporate storytelling is no small feat. But telling the company story is key to online success. The internet is a giant web of conversations. It’s people talking to people, and the most engaging conversations tell stories. We know this yet when we sit down to...
Photo by James Sarmiento Merry Christmas. Happy Hanukkah. Season’s Greetings. Between egg nogs, scratch some to-do items off your list. Polish Up Your Social Media 1. Give your social media avatars and profile photos a new look. 2. Deck the halls: – Fine...
Google Places is Google’s version of a local business directory. Listings appear in Google search results under Places, with pins that locate businesses on a Google map. Google Places is excellent for online marketing because it’s a free and easy tool that...
Social media marketing campaigns can be divided into two modes—maintenance mode and outreach mode. Maintenance mode includes the regular, every-day running of your campaign. This could involve posting tweets on Twitter, monitoring comments on your blog, or...
Let’s start with the basics. What are blogs? Blogs are networked environments of people with shared interests. A metaphor that we like at Boxcar Marketing is that if the internet is a big party, then bloggers are clusters of people having a conversation. Who is...