Clay Shirky stopped by the TED offices to chat about “Why SOPA is a bad idea.” 100% totally worth watching. Shirky offers a great explanation, with metaphors that help SOPA and PIPA make sense, and a quick history of how we got into this copyright...
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What Happened to the Internet? SOPA/PIPA Blackouts Planned
by Monique Sherrett | Jan 17, 2012 | Harebrained Ideas
UPDATE: Great success! SOPA and PIPA were dropped by Congress (for now). See the numbers ... http://www.sopastrike.com/numbers SOPA and PIPA Blackouts are planned across the web tomorrow in protest of the two acts before the US House of Representatives and the US...
Monique Trottier Is Monique Sherrett
by Monique Sherrett | Nov 28, 2011 | Harebrained Ideas
In October, Monique Trottier became Monique Sherrett. And the crazy thing is that she loves the team of James & Monique Sherrett enough to not care that Google is going to be confused about what to display in results for Monique Trottier, or that people on...

Get a Mustache at Boxcar Marketing’s Mustache Booth
by Monique Sherrett | Nov 16, 2010 | Harebrained Ideas
Want a stylish mustache for Movember? Boxcar Marketing is offering mustaches in exchange for donations. Step 1: Donate to my Mo’space page http://ca.movember.com/mospace/621500/ Step 2: Send me an email or post in the comments the link to your avatar. Step 3: We...

BookCamp Vancouver 2010
by Monique Sherrett | Sep 29, 2010 | Harebrained Ideas, Speaking, Work
The second BookCamp Vancouver is this Friday, October 1. BookCamp is a conference that brings together 250 members from the technology and publishing industries to talk about digital aspects of book publishing and how online media is changing the game. The early days...
CBC Interview with Benjamin Rivers: The Future of Publishing is Small and Light
by Crissy Campbell | Sep 28, 2010 | Harebrained Ideas
This month, the CBC Book Club is exploring the future of reading. Here’s an interesting interview with Benjamin Rivers - an independent game developer, comic artist and web designer - that looks at the interactive and cross-media opportunities that are now...
The Promise of AT & T (from 1993)
by Monique Sherrett | Aug 27, 2010 | Harebrained Ideas
This montage of AT&T ads came from a 1993 Newsweek CD-ROM, when Newsweek thought that one day, magazines would be sent to you in CD-ROM form, sponsored with ads. It’s an interesting view of the future. What is your business promising?

How the Internet Has Changed Book Discovery and Sales
by Crissy Campbell | Jun 16, 2010 | Harebrained Ideas
The iPad launched in Canada two weeks ago now and we’re waiting to see what impact it will have on book sales and the publishing industry as a whole. While it’s still too early to get concrete data (in Canada few books have even been licensed to the...

Lead from Any Chair: The Lone Evangelist
by Monique Sherrett | May 6, 2010 | Harebrained Ideas
Leadership doesn’t always come from the top. You can show leadership no matter what chair you sit in for the organization. Below are some tips. If you’re the lone evangelist in your organization, the person who wants to experiment with social media, or...

How Digital Sales Changed the Publishing World
by Monique Sherrett | Apr 28, 2010 | Harebrained Ideas
How do digital sales affect how books are published and promoted? My day job here at Boxcar Marketing is about helping companies understand what they can do on the web to promote themselves, to build their customer base and to interact with their customers...
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