This week's marketing question: "How do we exclude bulk orders from our Google Analytics?" Key Point: Bulk orders are going to skew your Google Analytics data. Use an advanced segment to exclude bulk orders. What are bulk orders? The purchase of much larger quantities...
How to set up Google Analytics with EventbriteEnable cross-domain tracking to allow Google Analytics to see sessions on your site and on related sites (like Eventbrite) as a single session. Running virtual events through Eventbrite? It's a great social-distancing...
Google Analytics 4 (GA4) is new and totally different. It's a complete re-work of Universal Analytics (the "old" google analytics you are using today), but it's not a replacement (yet). Here's a look at the revamped version of my beloved Traffic report...
Have you noticed that analyzing Landing Page performance for your Email or Facebook ad campaigns is a bit tricky because these tools add click tracking parameters to the landing page URL? To see if this affects you, log into Google Analytics and go to Behavior >...
Audience segmentation is when you divide your audience into groups based on various criteria such as demographics, geography, psychographics (values, motivations) or behaviour (purchase intent) so that you can better understand and approach each group with effective...
Identify more profitable website traffic and focus your marketing efforts using Segments in Google Analytics. Google Analytics provides a number of preset Segments that allow account owners to filter or compare traffic reports. Plus, you can build new segments to...
Most marketers are familiar with Google's Campaign URL Builder, which allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics. Email marketing tools like MailChimp also use UTM codes to tag the URLs of specific email...
Marketing attribution for ecommerce is the great promise that many organizations are still trying to achieve. We have the data. We know there are different attribution models and that last-click attribution sucks. But why is it so hard to get a complete view of your...
Test Your Google Analytics IQSchool is back in session! Can you pass this back-to-school test? Sharpen your skills. See if you know how to access these Google Analytics insights related to website performance. Time to upskill your Google Analytics knowledge? Test...
The Next Normal for eCommerce in Canadaecommerce, ecommerce website, ecommerce business, ecommerce sales, ecommerce growth, improve ecommerce, ecommerce in canadaThe next normal for shopping involves more ecommerce. As BC's provincial health officer Dr....