This morning Crissy and I attended the Board of Trade Breakfast and the Manager’s Toolbox presentation by Shane Gibson and Stephen Jagger, authors of Sociable: How Social Media Is Turning Sales and Marketing Upside-Down. Check out the First Chapter (PDF). In...
Julien Smith, co-author of Trust Agents with Chris Brogan, spoke at Third Tuesday Vancouver this week about the nature of social capital and building tribes. While I was expecting a bland presentation on the importance of building community within social networks, I...
We spend a lot of our time helping clients get social media marketing efforts and budgets approved by the decision makers—be it board members, CEOs or upper management. Social media is still new territory and many are hesitant to jump on the social media...
The beginning of the year is a great time to reflect on the tools we use and to experiment with new ones that will help make our jobs easier for the next 12 months. These are the online marketing tools that we recommend for 2010. Listening Tools At the heart of any...
If you’re like us, you subscribe to blogs with the full intention of reading every post but, as your email or RSS reader fills up, you never get around to reading all (if any) of them. If you’re looking to narrow down your reading list for 2010, these are...
On December 30, my article “Use Clay to Shape the Future of Publishing” was posted on the BookNet Canada blog. The original is missing the proper links and some blockquotes so I’m going to post it again here. Use Clay to Shape the Future of...
On LSB030 Haig Armen of Lift Studios and I sat down to talk about the common challenges that publishers face, the future of the book and how to augment the reading experience. LSB030-1: Monique Trottier talks about Publishing 1/3 LSB030-1: Monique Trottier talks...
Urban Development Institute Pacific Region hosted a breakfast earlier this month for the real estate community. The panel of speakers discussed the impact of online media on the real estate industry. Below are my notes from that morning. David Allison, partner...
Reviewed from Uncorrected Proof Friends with Benefits is one of the few books that offers social media marketing case studies with accompanying stats. Although every company has to set their own baseline for metrics, having a reasonable idea of what to expect...