Effective copywriting is about having a good mix of SEO copywriting skills, online writing skills, and a solid understanding of your target audience and your overall marketing objectives. Good copywriting can help your content get found, convince people to buy your...
Facebook Pages aren’t a new feature, (although they keep changing the types of pages available), but when creating a Facebook Page it is difficult to know which type of page to choose. And Facebook doesn’t make this easy—once you’ve chosen a...
I was at Northern Voice two weekends ago and I went to a great session with the CBC’s Lisa Johnson and the Vancouver Sun’s Kirk LaPointe, on how journalists use social media. At the session, LaPointe argued that there is no news problem or audience problem...
April 26, 2012 Update: Here’s how to give someone access to your Google Analytics in the new Google Analytics. Google Analytics gives you the ability to add users to your account and to grant them different levels of access. This is useful for when you want to...
Facebook has been releasing a ton of changes lately and, I don’t know about you, but we’re finding it difficult to keep up with them all. Most of the changes were introduced at the Facebook F8 developer conference back in April where Facebook released its...
Leadership doesn’t always come from the top. You can show leadership no matter what chair you sit in for the organization. Below are some tips. If you’re the lone evangelist in your organization, the person who wants to experiment with social media, or...
May 15, 2012 Update: Here’s how to get Analytics reports sent to your inbox in the new Google Analytics. Setting up your Google Analytics account to deliver your reports to your Inbox is a handy way to remember to monitor your web stats. Go to your Dashboard...
The Boxcar Marketing RSS feed is run through Feedburner.com, which allows readers to subscribe by RSS or email, which is super handy. For an unspecified period of time, those of you using Google Reader were unable to click on the blog post title without getting an...
How do digital sales affect how books are published and promoted? My day job here at Boxcar Marketing is about helping companies understand what they can do on the web to promote themselves, to build their customer base and to interact with their customers...
Clay Shirky fascinates me because he thinks about the world within the context of thinking that has gone before him. In his recent post, The Collapse of Complex Business Models he references Joseph Tainter’s 1988 book called The Collapse of Complex Societies....