Photo by kk+ How to Use Social Media for Events is a two-part blog series on best practices for event promotion and management using social media tools such as WordPress, Eventbrite, Facebook and Twitter. Part 1 will look at tools to use for organizing and promoting...
Analytics data can be overwhelming. One way to get the most out of your data is to use analytics to monitor how your site is performing and what to optimize. Here are 3 Google Analytics tools you can use to discover how to improve your site. (And if you don’t...
The Art of Marketing, Canada’s Marketing and Innovation Conference is coming to Vancouver on June 9, 2011. Register Now General Admission is $399, VIP is $499 and includes copies of the speakers’ bestselling books. The conference presents remarkable...
The Vancouver Sun recently published an article by Sean Cranbury that highlights Monique Trottier’s presentation at BNC Technology Forum 2011. Tech Forum is an annual event that showcases experts and visionaries from the international publishing and bookselling...
Why Run A Contest On Facebook? Facebook is a great platform for running a contest because it can expand your audience, raise awareness about a product or service, boost audience engagement and increase your fans. For example, So Nice, an organic soy milk company based...
Social media makes sense for nonprofits because it’s an excellent tool for building relationships and connecting with audiences. Social media helps to give organizations a human face and being willing to engage on social networks helps to build trust and...
Twitter is a great tool for public relations because it can be used for finding conversations and engaging with influencers who are chatting about specific topics. Stacey Acevero, social media manager for PRWeb, has provided her tips for the best ways to use Twitter...
Monique Trottier, founder of Boxcar Marketing, has a guest post on PRWeb.com talking about how to measure the success of your PR campaign. A professionally written press release that is well optimized for the social web is only one factor in managing a successful PR...
Social media marketing campaigns can be divided into two modes—maintenance mode and outreach mode. Maintenance mode includes the regular, every-day running of your campaign. This could involve posting tweets on Twitter, monitoring comments on your blog, or...
Let’s start with the basics. What are blogs? Blogs are networked environments of people with shared interests. A metaphor that we like at Boxcar Marketing is that if the internet is a big party, then bloggers are clusters of people having a conversation. Who is...