Below are the most frequently asked questions about Facebook for business. Why should I have a Facebook business page? There are several reasons to have a Facebook business page. First, it’s a violation of Facebook’s Statement of Rights &...
Once you’ve sorted out how to set up and manage your Facebook Business Page, the next step is understanding what applications to use. Using the right applications can help you create a robust Facebook business profile by building content on your page and...
Google Places is Google’s version of a local business directory. Listings appear in Google search results under Places, with pins that locate businesses on a Google map. Google Places is excellent for online marketing because it’s a free and easy tool that...
This infographic from SEOmoz has useful blog design tips for search engine optimization. It’s a great resource to have on hand when building or redesigning your blog: Created by Dawn Shepard for SEOmoz
SEOmoz recently came out with their 2011 Search Engine Ranking Factors report that analyzes what influences search ranking. The report compiles survey results from 130+ SEO professionals as well as search data on 10,000+ keywords. The graph below shows what...
Managing your Facebook business page can be time consuming. Here are our tips for how to manage your Facebook page efficiently while ensuring that it is still effective and engages your fans. Notifications When Facebook made changes to their pages this past spring,...
A few social media developments that are currently on our radar: New Facebook Promotions Guidelines In early May, Facebook revised their promotions guidelines, simplifying them and making them easier to understand. The most important change to Facebook’s...
Twitter is an excellent tool for sharing information, promoting your business and engaging with your fans. Whether you’re new to Twitter or just need to polish up on your skills, here are some helpful resources for using Twitter for business. Find Your Twitter...
It’s May. Is your business blooming? Back in December, the Underwire Newsletter posed 3 questions related to business planning for 2011. Now it is time to see how things are going. Did you work out how to answer yes to the 3 big questions? Would you say your...
Photo by Jerk with a Camera How to Use Social Media for Events is a two-part blog series on best practices for event promotion and management using social media tools. Part 1 looked at tools such as WordPress, Eventbrite, Facebook and Twitter for organizing and...