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2012 was a busy year. Google made changes to its search results, marketers got on Google+, Facebook launched Timeline for Pages and Google Places was replaced by Google+ Local. As you wrap up the year, here are 6 of Boxcar Marketing’s most popular articles...
Photo by Deb Mae Season’s Greetings! While you’re busy decking the halls and sprucing up the office for the new year, it’s also a great time of year to find new talent to add to your team. Here are 4 things to remember when hiring new employees. 1....
Publishers of all sizes are working to the best of their abilities with limited resources. So, when it comes to Google Analytics, why waste time looking at data and reports that don’t provide actionable next steps? Instead focus on a few metrics that make sense...
A strong content strategy never goes out of style. When you create great content you position yourself as an expert, increase your readership because people will want to read your content and share it with their friends and you have a piece of content that you can...
Writing the perfect Facebook post is more important than ever. With the launch of Promoted Posts, Facebook has been reducing the reach that Page posts get in order to create incentives for using the new feature. Which means that, unless you want to pay for fans to see...
It’s workshop day at O’Reilly Mini Tools of Change for Publishing conference in Vancouver! (And the full conference day is tomorrow if you want to come, register quickly.) Workshops running concurrently this morning are: HTML5 Applied with Tylor Sherman of...
Digital Marketing + Web Design + Online StrategyHow effective is your digital marketing strategy? Hire Boxcar Marketing for analytics audits and digital marketing training.Companies work with Boxcar Marketing to get better insights into their marketing...
Google Analytics’ Event Tracking is a great tool for monitoring activities on your site that aren’t related to a specific URL destination. Whereas Google Analytics typically tracks activities on your site related to page loads, Event Tracking tracks...
Back in August we gave you 3 marketing checklists to help improve your marketing this Fall. One of the checklists outlined how to merge 2 Facebook pages and gave instructions for how to merge duplicate Facebook Pages as well as how to merge a Facebook Profile into a...