When T.S. Eliot penned "The Waste Land" in 1922, he was working in the foreign transactions department at Lloyd's bank. And while Eliot is well-known as the writer of that famous line decrying April, what is less known is that he was good at his day job. Perhaps...
3 Overlooked Online Marketing StrategiesDon't underestimate these powerful digital marketing strategies: email, video and Facebook adsSpring is upon us, well, for those of us on the West Coast anyway. And it's time to talk about growth and transitions for the...
Did you know 75% of customers prefer a mobile-friendly site?* Does your business have one? If not—or if you’re not sure—today's guest post from Todd Sieling of Denim & Steel can help you understand some of the aspects to consider when going...
Who Is On the List & Why At times Boxcar Marketing is working to capacity and we are unable to provide personalized referrals to new project requests so we created this list of recommended companies. The companies included are remarkable in their own ways and have...
Boxcar Marketing's project manager extraordinaire is off on a new adventure as the Web Content Specialist for the Centre for Digital Media. She'll be writing and managing their website, blog and social media networks to promote the Master of Digital Media...
Understanding effective Facebook content management for Pages is neatly illustrated in the below infographic. Many of the tips are covered in my 1-Minute Marketing Tips for Facebook playlist on YouTube but this handy graphic from Wishpond sums up some of the key...
Whoa, where did January go? Good thing we can celebrate the Chinese New Year. February 10, 2013 marks the beginning of the year of the Snake which means steady progress and attention to detail. A Snake year requires focus and discipline to achieve success in business....
Marketers often mistakenly believe they are representative of their target audience. But marketers are NOT like the average consumer. As marketers they have a completely different understanding of how news is created, how products get into stores, how services are...
Webinar Online Persuasion: Insights from Neuroscience + Evidence from A/B Testing from SiteTuners Conversion Rate Optimization Webinar Online Persuasion: Insights from Neuroscience + Evidence from A/B Testing from SiteTuners Conversion Rate Optimization In November...
In January 2012, I decided that I was going to publish a 1-Minute Marketing tip per workday. My experiment was see if the video tips would have an impact on the organic search performance for Boxcar Marketing. My thought here was that Google owns YouTube (the second...