Join me Feb 4 and 6th for my eBOUND Canada digital marketing webinar series. On February 4th in Master Facebook Marketing we'll cover: The #1 component most Pages get wrong (if you're missing this step then the you're really missing out on making...
The Purpose of Facebook Marketing With 1.19 billion active users and over 4.5 billion likes generated on a daily basis, Facebook's reach is unmatched in the social media space. As a publisher, you're probably already using the platform to reach reading...
Want a more personalized look at how to Master Facebook Marketing? Join me Feb 4 for this eBOUND Canada webinar. It's a great deal if you sign up for both Master Facebook Marketing and Social Media Metrics In Depth. $60 for eBOUND members and $80 for non-members....
Twice a year I like to do a little business review in order to see if I'm on track to reach my business goals. A few people have asked me what I include in that document so below is the Business Review template I created. Need the short answer? Here's my...
The Queen's Christmas Day message to the Commonwealth was to take time for quiet moments of reflection. Well, not a problem. My traditional business reviews are at the end of June and the end of December so here's my look back at lessons learned in 2013. This...
What do we really want for the holidays? These 5 things sum it up for me. What's on your list? Time off The restorative value of play should not be minimized. Play, or "time off", makes the working hours more productive....
Don't miss out! The 2013 holiday shopping season has 6 fewer days between Thanksgiving and Christmas than in 2012. That smaller window of opportunity means you need to act early. What Do the Stats Tell Us? National Retail Federation reports that 20 to 40 percent...
"Honestly, when Monique explains something I get it. Just like that. So helpful." Clare Hitchens is the publicist for Wilfrid Laurier University Press in Waterloo, Ontario, and works with the Eden Mills Writers' Festival as the Young Adult Author Coordinator. She...
Major changes in Search 1. The End of SEO Last week Google made major changes to the data available through Google Analytics. Keyword data, which was already climbing to 100% Not Provided, will now actually be 100% not provided. Since 2011, Google has been...
The end of SEO. RIP SEO. The death of SEO. Oh boy. The recent discovery that Google is encrypting all search data has left SEO experts reeling but in the grand scheme of things, so what? Keyword data is one small part of SEO. Yes, it lets smart marketers understand...