Welcome to the September Underwire Newsletter. Contest Winners: Beyond Buzz Congratulations to the winners of our contest draw for a copy of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly. Alphabetically, our 5 winners are (note: this is a...
This month one of our Underwire subscribers asked a great question about copyright and whether the rules for online publishing are different than those of print publishing. * What are the copyright laws in relation to the practice of posting other people’s full...
A Huge Thank You Many thanks to everyone who attended my sessions on Online Marketing last week in Toronto and Banff. Thank you also to Jack Illingworth at the Canadian Publishers Association and Katherine Shute at the Book Publishers Association of Alberta for...
Congratulations to CanGEA, the Canadian Geothermal Energy Association, who have just launched their new website. See the new site at www.geothermal.ca CanGEA—the Canadian Geothermal Energy Association—is a non-profit association promoting the development...
PRWeb.com is one of the best press release services I’ve found on the web. Why is it great? For a small donation, $100 USD, or a large donation, $$$, you can get your press release distributed online in a number of industry categories and on Google News and...
GrokDotCom is lobbying for website copywriters to stop being More-ons. “More-on” refers to hyperlinks that we write for our site, things like “Read more ...” or “Click here”. Grok’s Example: Which is more persuasive? A. Steve...
At Barcamp Vancover on Saturday, Tod Maffin of CBC led a discussion on favourite tech tools, widgets, gadgets and other geekery. All of the tips were great, but I want to point out one in particular. Lynda.com is $25 per month service that provides online training...
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly is about learning to create meaningful dialogue about organizations and products, instead of marketing blah blah blah. If you are the lone evangelist in your organization—the one who gets...
If someone contacts your company via email or phone, respond. I know this sounds elementary, however, last week I was looking to hire a web design company and I was astounded at the number of companies who never returned my phone call or email. James and I were...
Tech 101: Books to Read Some people learn by doing, some learn by watching, some learn via tutorials, some via videos, some via books. For those of you who like a good book and like to learn, here are a couple of books that I recommend. Each gives a different...