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How to Merge Facebook Pages

Wednesday, August 8, 2012 | Posted by to Social Media Marketing

If your business or brand has two Facebook Pages for the same thing, you should merge them so that there’s one official Page. This helps to avoid confusion among your fans, brings all of your fans together into one central place and makes it easier for you to manage.

On Facebook, you can only merge Pages that you own and control. You can also merge a Facebook Profile into a Page by first migrating the Profile into it’s own Page and then merging the two Pages. If there’s an extra Page for your brand that you don’t own, you can report it as a duplicate Page.

How to Merge Facebook Pages

How to merge similar Facebook Pages

If you have two Facebook Pages set up for the same thing, you’ll want to merge the Pages.

To merge Pages, they need to have a similar name. If you’re merging Pages with a location, they also need to have the same address listed on the About Page.

Merging Pages combines all of your likes and check-ins but the content from the Page you are merging ((photos, timeline posts, milestones, etc.) will be deleted.

Note: Once Pages are merged, you can’t unmerge them.

Facebook says you can only merge the Page with fewer likes into the Page with the most likes. This means you keep the Page with the most likes.

But according to others, you don’t have to keep the Page with the most likes and that you should keep the Page with the best username.

To merge 2 Facebook Pages:

  1. Go to the Page with the most likes. (Alternatively, if the Page you’d rather keep has fewer likes, you can try going to that Page and see if you can merge the other Page into this one).
  2. Go to Edit Page > Update Info.
  3. Under Resources, if you have 2 Pages with similar names, there will be a Merge Duplicate Pages link. Click on it, and in the popup window you’ll see a list of Pages that you administer that can be merged. Select the Page you want to merge. Click Merge Page.
  4. Post a note to fans telling them that the Pages have merged and work to build up engagement levels. Note: It may take a couple of days for your fan count to be accurate.

How to Merge a Facebook Profile into a Page

How to migrate a Facebook Profile to a Business Page

Note: Thanks to Just Ask Kim for her tips on this topic.

If you originally set up a Facebook Profile for your brand before you realized that Pages are better for business and then set up a Page as well, there’s a way to merge a Facebook Profile into a Page.

First, you need to convert your Profile to a Page. When you convert a Profile to a Business Page, according to Facebook, these things will be carried over:

  • All of your friends and subscribers will become fans of your new Page.
  • Your profile picture will become your Page’s profile picture.
  • Your username will become your Page’s username.
  • You’ll remain admin of the Facebook Pages that you manage.

You won’t remain admin of any Facebook groups or apps that you manage, so make sure to add new admins to these groups or apps before you convert your Profile. Timeline content (photos, profile information, milestones, etc.) won’t be carried over.

To convert your Profile to a Page:

  1. Since content from your timeline won’t be carried over, download your timeline information.
  2. If you manage any groups, add a new group admin.
  3. Rename your Profile to your desired Page name.
  4. Migrate your Profile to a Page.
  5. Follow the steps outlined above on How to Merge a Facebook Profile into a Page.

How to Report a Duplicate Facebook Page

How to report a duplicate or categorized Facebook Page

If there are multiple Pages for your brand that you don’t own (a wiki-type Community Page, for example) you can report it as a duplicate Page. People have had various success with this, but it doesn’t hurt to try.

To report a Facebook Page:

  1. Visit the Page you want to report and click on the gear icon in the top right corner.
  2. Select Report Page > Duplicate or miscategorized page.
  3. Select Duplicate of Another Page and enter the link to the official brand Page.

Looking For More Facebook Marketing Help?

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Crissy Campbell

Crissy has dreams of becoming an interior designer. And learning Spanish. See more posts by Crissy Campbell. You can also find her marketing tips on LinkedIn and Twitter.

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Wednesday, August 15, 2012 at 5:10 am

Kris says:

I followed the steps given to merge two fb pages but for the second facebook page it says permission denied. but Im the admin of both the pages.

Wednesday, August 15, 2012 at 2:05 pm

Crissy Campbell says:

Hi Kris,

It may be that Facebook doesn’t think your Facebook pages are for the same thing. Both Facebook pages need to have a similar name and, if you’re merging Pages with a location, they need to have the same address.

I suggest going in and changing your page’s name (if fewer than 200 people like your page) or username as well as the address so that both pages appear similar to Facebook.

Good luck!


Sunday, August 26, 2012 at 11:57 am

Robert says:

I administer the Facebook account of a local small business.

Until this morning they had a personal profile and a business page. I converted their personal profile to a business page, but now the option to merge is not available, so they have two pages with similar (not identical) names. I’ve tried contacting Facebook directly, but as in Orwell’s “1984”, FB is a faceless entity with no way to directly contact someone.

Monday, August 27, 2012 at 10:07 am

Crissy Campbell says:

Hi Robert,

If the merge option is not available, it may be that Facebook doesn’t think that your Pages are for the same business.

Since the Pages are for a local business, double-check that the addresses listed are the same on both Pages. You could also try changing the username (under Edit Page > Basic Information) on one of the Pages so that the usernames are the same for each Page.

If these steps don’t work, you may need to manually ask fans of one Page to move over to the other and let them know that the other Page will soon be inactive.

All the best,


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