Lab with Leo #132

10 Email Marketing Tips

Lab with Leo episode 132 — Monique Trottier explains her top 5 email marketing tips.

Vancouver League of Drupalers

6 Email Mistakes to Avoid

Vancouver League of Drupalers — Monique Trottier warns of 6 email marketing mistakes.

""Boxcar has been a joy to work with. The redesign came in on time and on budget and the difference has been immeasurable. The site looks great, but more importantly all the behind-the-scenes wizardry is simple to use and it saves us so much time and anguish - it's made all of our lives easier! "

—Dan Wagstaff, Online Sales and Marketing Manager

According to a joint study by Nielsen and Facebook, while exposure to a Facebook homepage ad increased ad recall by 10%, those users exposed to both the paid ad and the organic impression - newsfeed stories sent to friends of users who engage with a brand - remembered the ad at 3x the rate of those just exposed to the paid homepage ad.
(Source: Advertising Effectiveness: Understanding the Value of a Social Media Impression)