What is a RSS feed?
RSS stands for Really Simple Syndication. It is a XML web feed that pulls new content from a website. RSS feeds are useful because, instead of having to visit your favourite blogs and websites to see if they have new posts, RSS feeds come to you when new content has been posted.
How do I read a RSS feed?
RSS feeds are read using a RSS reader. The most popular is Google Reader. We like using a RSS reader because it means that all of our blogs and news are in one place.
How do I subscribe to a RSS feed?
There are two ways to subscribe to a RSS feed. This first is from a website. Go to the site that you want a RSS feed from and look for the RSS icon:

Click on it and choose your reader from the available list:

You can also subscribe to a RSS feed through your reader. In Google Reader, just click on the “Add a subscription” button and paste in the URL of the blog or website.
To learn more, watch Common Craft’s video RSS in Plain English.
Crissy Campbell
Crissy was Boxcar Marketing’s project manager from May 2009 to December 2012. She handled much of our day-to-day business, including working with clients directly on editorial calendars, weekly online activity plans, social media training and outreach opportunities.
Crissy holds a Master of Publishing degree and before Boxcar Marketing, she worked at the Fraser Valley Regional Library where she specialized in the development and execution of promotional campaigns to drive traffic to regional library locations.
Fun Facts
Crissy has seen the sun rise on the Mekong River.
She took Japanese in high school.
She could beat adults at Memory when she was 5.
Crissy loves wine and board games. Together when possible.
How to Track AI Traffic in GA4: A 1-Minute Marketing Tip
The 1-Minute Marketing tip “How to See AI Traffic in GA4” explains how to track website traffic from AI tools and assistants using GA4 custom channel groupings. The process involves...
Read More
AI Use in Publishing & Marketing: What 24 Practitioners Told Us
Over the past few weeks, I ran a short survey on AI use among marketing and sales professionals in publishing, arts, and education. The respondents were Boxcar Marketing subscribers and...
Read More
How to See Which Pages Are Performing Best in GA4
If you want to know which pages are performing best in GA4, the answer is not just “the ones with the most pageviews.” A high-traffic page can still have weak...
Read More
How to Diagnose Search Traffic Loss (SEO & GEO)
The modern search landscape is undergoing a fundamental shift. For two decades, the relationship between search visibility and site traffic was linear: rank higher, get more clicks, which meant more...
Read More
Ways to Support Author Marketing
The Big 5 have robust author portals and training ecosystems. Most small- and mid-sized presses don’t. So what’s the lightweight, effective version? How to Build Author Momentum (Not One-off Moments)...
Read More
BC + AI Ecosystem
Becoming Founding Member #145 of BC + AI Ecosystem Association feels both timely and necessary. AI is already reshaping how cultural work is discovered, produced, distributed, and valued. AI raises...
Read More