Universal Analytics (the upgrade to Google Analytics) in a Nutshell. With details on 5 reports for accessing keyword data, enhancing the onsite user experience, tracking conversions and remarketing.Â
Additional resources:
Blog post: Upgrade from Google Analytics to Universal Analytics
For Publishers Using External Developers: Example Letter for Requesting the Upgrade
1-Minute Marketing Video on how to get and implement the new code for Universal Analytics
Â
Whether you're a solo marketer juggling campaign reporting or a CMO guiding a team, Google Analytics 4 (GA4) can either be your best friend or an overwhelming data maze. The key? Stop gulping—start sipping. This field guide helps you plug GA4 into your daily or weekly...
April 14, 2025, Monique Sherrett presented at the BC Books publishing summit in Victoria BC | Session 4: Finding your community in marketing and publicity. The below provides a comprehensive overview of the "That's Wild" collaborative campaign, offering practical...
