Universal Analytics for Book Publishers: Knowing a Little Bit About Everything
Universal Analytics (the upgrade to Google Analytics) in a Nutshell. With details on 5 reports for accessing keyword data, enhancing the onsite user experience, tracking conversions and remarketing.
Additional resources:
Blog post: Upgrade from Google Analytics to Universal Analytics
For Publishers Using External Developers: Example Letter for Requesting the Upgrade
1-Minute Marketing Video on how to get and implement the new code for Universal Analytics
Read more about:
Google Analytics
Ways to Support Author Marketing
The Big 5 have robust author portals and training ecosystems. Most small- and mid-sized presses don’t. So what’s the lightweight, effective version? How to Build Author Momentum (Not One-off Moments)...
Read More
Becoming Founding Member #145 of BC + AI Ecosystem Association feels both timely and necessary. AI is already reshaping how cultural work is discovered, produced, distributed, and valued. AI raises...
Read More
Measuring the Impact of Publicity
Publicity updates are rich in detail —but it’s difficult to map that activity to your sales data If you work at a small or mid-sized publishing house, this probably sounds...
Read More
Year-End Review Framework for Publishers
How to assess your press-level marketing and the performance of your titles—without drowning in data. Publishing moves fast, and book marketing moves even faster. New frontlist, seasonal deadlines, metadata refreshes,...
Read More
Year-End Review Template for Agencies & Consultants
Twice a year I like to do a little business review in order to see if I’m on track to reach my business goals. A few people have asked me...
Read More
Your Holiday Playbook Is Outdated
5 Ways to Win Book Sales in the Age of AI Search For many book publishers, the final months of the year bring a familiar sense of anxiety. The holiday...
Read More