Cookie Settings

We value your privacy

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies. Cookie Policy

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

  • Cookie
    wt_consent
  • Duration
    1 year
  • Description
    Used for remembering users’ consent preferences to be respected on subsequent site visits. It does not collect or store personal information about visitors to the site.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

  • Cookie
    yt-remote-device-id
  • Duration
    never
  • Description
    YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
  • Cookie
    yt-remote-connected-devices
  • Duration
    never
  • Description
    YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
  • Cookie
    ytidb::LAST_RESULT_ENTRY_KEY
  • Duration
    never
  • Description
    The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.
  • Cookie
    yt-remote-session-app
  • Duration
    session
  • Description
    The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
  • Cookie
    yt-remote-cast-installed
  • Duration
    session
  • Description
    The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
  • Cookie
    yt-remote-session-name
  • Duration
    session
  • Description
    The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
  • Cookie
    yt-remote-fast-check-period
  • Duration
    session
  • Description
    The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
  • Cookie
    yt-remote-cast-available
  • Duration
    session
  • Description
    The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

  • Cookie
    CLID
  • Duration
    1 year
  • Description
    Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.
  • Cookie
    _clck
  • Duration
    1 year
  • Description
    Microsoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.
  • Cookie
    _clsk
  • Duration
    1 day
  • Description
    Microsoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording.
  • Cookie
    SM
  • Duration
    session
  • Description
    Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.
  • Cookie
    MR
  • Duration
    7 days
  • Description

    This cookie, related to MS Clarity and set by Bing, is used to collect user information for analytics purposes.

  • Cookie
    _ga
  • Duration
    1 year 1 month 4 days
  • Description
    Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
  • Cookie
    _ga_*
  • Duration
    1 year 1 month 4 days
  • Description
    Google Analytics sets this cookie to store and count page views.
  • Cookie
    browser_id
  • Duration
    5 years
  • Description
    This cookie is used for identifying the visitor browser on re-visit to the website.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

  • Cookie
    YSC
  • Duration
    session
  • Description
    Youtube sets this cookie to track the views of embedded videos on Youtube pages.
  • Cookie
    VISITOR_INFO1_LIVE
  • Duration
    6 months
  • Description
    YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
  • Cookie
    VISITOR_PRIVACY_METADATA
  • Duration
    6 months
  • Description
    YouTube sets this cookie to store the user's cookie consent state for the current domain.
  • Cookie
    MUID
  • Duration
    1 year 24 days
  • Description
    Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
  • Cookie
    ANONCHK
  • Duration
    10 minutes
  • Description
    The ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well.
  • Cookie
    yt.innertube::requests
  • Duration
    never
  • Description
    YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
  • Cookie
    yt.innertube::nextId
  • Duration
    never
  • Description
    YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
  • Cookie
    scribd_ubtc
  • Duration
    10 years
  • Description
    Scribd sets this cookie to gather data on user behaviour across several websites and maximise the relevancy of the advertisements on the website.
  • Cookie
    SRM_B
  • Duration
    1 year 24 days
  • Description

    Used by Microsoft Advertising as a unique ID for visitors.

Other cookies are those that are being identified and have not been classified into any category as yet.

No cookies to display.

Underwire Newsletter

+ Free advice and other musings

Thank you for subscribing!

You are awesome. Welcome to Underwire. 

While you are waiting for the next Underwire Newsletter to arrive, check out what you missed. 

Recent Underwire Newsletters …

5 Online Marketing Tips for the Holidays

5 Online Marketing Tips for the Holidays

The fast-approaching holidays and New Year offer a great opportunity for reflection. Below are 5 blog posts from Underwire over the past year. They are the blog posts that are most popular on the site and undoubtedly a good reminder of online marketing tips for the...

read more

Internet Marketing Tools for SEO

Corey Rollins and I were live blogging the Internet Marketing Conference in Vancouver on Sept. 11 and 12 for TechVibes. There are a couple of posts that I want to highlight related to Search Optimization: Erin Colbert of HubSpot presented Website Grader. A tool that...

read more