This Site Will Self Destruct
At times, it will. I can promise it. In fact, I bet that right now you could click around and find something not working.
And we think that’s okay, for now.
We wanted to launch the site, and it was half-finished. So rather than having nothing we launched it. Every day we work on improving the site. If we were designing the controls on an airplane, we’d take a different approach. But we’re not. We’re taking what we think is the right approach for the situation.
That’s what you can expect from our work. Browse around the site. Read our nascent attempts to define and differentiate ourselves. Let us know what you think at james [at] iworkindustries [dot] come. Subscribe to the Work Industries RSS 2.0 or atom feeds to stay up to date.
Ways to Support Author Marketing
The Big 5 have robust author portals and training ecosystems. Most small- and mid-sized presses don’t. So what’s the lightweight, effective version? How to Build Author Momentum (Not One-off Moments)...
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BC + AI Ecosystem
Becoming Founding Member #145 of BC + AI Ecosystem Association feels both timely and necessary. AI is already reshaping how cultural work is discovered, produced, distributed, and valued. AI raises...
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Measuring the Impact of Publicity
Publicity updates are rich in detail —but it’s difficult to map that activity to your sales data If you work at a small or mid-sized publishing house, this probably sounds...
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Year-End Review Framework for Publishers
How to assess your press-level marketing and the performance of your titles—without drowning in data. Publishing moves fast, and book marketing moves even faster. New frontlist, seasonal deadlines, metadata refreshes,...
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Year-End Review Template for Agencies & Consultants
Twice a year I like to do a little business review in order to see if I’m on track to reach my business goals. A few people have asked me...
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Your Holiday Playbook Is Outdated
5 Ways to Win Book Sales in the Age of AI Search For many book publishers, the final months of the year bring a familiar sense of anxiety. The holiday...
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