Holly Kent

Sep 24, 2025 – Boxcar Marketing

I hired Boxcar Marketing to do a deep dive of our analytics and surveys to create an ad kit (and other documents) based on them. I was blown away by the depth of work and the flawless final product!

Boxcar Marketing

Boxcar Marketing is a digital marketing consultancy with expertise in publishing, education, and cultural organizations. We help marketing teams master marketing best practices and leverage their analytics.

Connect with Boxcar Marketing on LinkedIn

You May Also Like...

Summer 2026 Reading Guide for Book Marketing: Search, Social, AI, and Word of Mouth

Jul 6, 2026 / Marketing Strategy & Tips- Search Marketing (SEO & Paid)- Social Media Marketing

Summer is underway and I’m writing this from Boxcar HQ, which is currently a deck chair with a view. What bliss. I have had four days of downtime, which means...

AI & Automation: Where to Start

Jun 17, 2026 / Harebrained Ideas- Marketing Strategy & Tips

In our Spring 2026 Boxcar Marketing AI in Publishing & Marketing survey, we asked: “If you could instantly get better at one thing using AI in your role, what would...

Stack maintenance 1948. New York Public Library

Google Search Changed: The Good, the Bad, and the Ugly of AI Search

Jun 9, 2026 / Search Marketing (SEO & Paid)- Harebrained Ideas

First: The Bad and the Ugly On May 20 Google announced its hostile takeover of the web. I’m not joking. It was presented as 100 amazing innovation announcements, but publishers, media,...

tracking AI traffic vs. human traffic to websites

How to Track AI Traffic in GA4: A 1-Minute Marketing Tip

May 13, 2026 / Google Analytics

The 1-Minute Marketing tip “How to See AI Traffic in GA4” explains how to track website traffic from AI tools and assistants using GA4 custom channel groupings. The process involves...

AI workflows for marketing and publishing teams overview

AI Use in Publishing & Marketing: What 24 Practitioners Told Us

May 11, 2026 / Marketing Strategy & Tips- Harebrained Ideas- Tech Support for Non-Techies

Over the past few weeks, I ran a short survey on AI use among marketing and sales professionals in publishing, arts, and education. The respondents were Boxcar Marketing subscribers and...

GA4 Pages and Screens report showing views, engagement time, and key events by page.

How to See Which Pages Are Performing Best in GA4

Apr 23, 2026 / Google Analytics

If you want to know which pages are performing best in GA4, the answer is not just “the ones with the most pageviews.” A high-traffic page can still have weak...