Thanks very much—we really enjoyed our session with you. It has helped to clarify our thinking and planning what to do next.
Boxcar Marketing is a digital marketing consultancy with expertise in publishing, education, and cultural organizations. We help marketing teams master marketing best practices and leverage their analytics.
How to Track AI Traffic in GA4: A 1-Minute Marketing Tip
The 1-Minute Marketing tip “How to See AI Traffic in GA4” explains how to track website traffic from AI tools and assistants using GA4 custom channel groupings. The process involves...
Read More
AI Use in Publishing & Marketing: What 24 Practitioners Told Us
Over the past few weeks, I ran a short survey on AI use among marketing and sales professionals in publishing, arts, and education. The respondents were Boxcar Marketing subscribers and...
Read More
How to See Which Pages Are Performing Best in GA4
If you want to know which pages are performing best in GA4, the answer is not just “the ones with the most pageviews.” A high-traffic page can still have weak...
Read More
How to Diagnose Search Traffic Loss (SEO & GEO)
The modern search landscape is undergoing a fundamental shift. For two decades, the relationship between search visibility and site traffic was linear: rank higher, get more clicks, which meant more...
Read More
Ways to Support Author Marketing
The Big 5 have robust author portals and training ecosystems. Most small- and mid-sized presses don’t. So what’s the lightweight, effective version? How to Build Author Momentum (Not One-off Moments)...
Read More
Becoming Founding Member #145 of BC + AI Ecosystem Association feels both timely and necessary. AI is already reshaping how cultural work is discovered, produced, distributed, and valued. AI raises...
Read More