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Projects

Analytics & Reporting

For: Directors/VPs who want clarity on what’s working, and marketers who need help pulling insights from GA4, social media, and ad platforms

Featured Projects

House of Anansi
Custom tracking & regular reporting
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Vancouver Opera
Customer journey tracking
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Deep Dives & Marketing Strategy

For: VPs of marketing and COOs who need a big-picture perspective from someone who knows their world.

Featured Projects

Master of Publishing program
Audience research & needs analysis
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OpenBook
Deep-dive analytics audit & ad kit
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Mentor Sessions, Marketing Training & Team Development

For: Junior to mid-level marketers inside publishing houses, arts organizations or educational institutions, often referred by Directors or VPs looking to further support their team, optimize their marketing, or get strategic guidance on new and emerging technologies.

Featured Projects

Tools, Templates & Troubleshooting Resources

For: Everyone—from execs who want to see what’s possible to doers who want a shortcut.

Subscribe to Underwire for practical tips, case studies, and full-support insights—no jargon, just clarity.

Talk to Us About Your Project

Whether you’re launching a new site, sorting through analytics, or building your team’s skills, we can help.