Summary
Black Rose Books is a radical publisher of politics, culture, and current events. In the face of COVID-19, the press successfully rolled out live-stream events and a pay-or-donate ebook shop. The goal of the mentorship session was to review their existing online marketing strategies and to set the course for their future promotions.
Client Quote
Monique helped optimize my business’s online marketing presence. When we began, I hoped to learn basic quick win strategies—Monique taught me much more. She refined our company’s long-term marketing vision and showed me impactful tools and techniques. Her masterclass expertise was amazing to witness and she was truly a pleasure to work with. Monique was both efficient and engaging, my time felt valued. Our team is now deft in our approach to social media, eCommerce, analytics, and digital ads. Because of Monique, I am confident that our business will thrive online. —Jason Toney, Marketing
Challenge
The pandemic hurt physical book sales for all publishers. While Black Rose Books was agile is establishing an ebook shop and hosting ticketed online events, the signs of the long-term economic impact still needed to be addressed.
Approach
In two 4-hour sessions via Zoom, Boxcar Marketing & Black Rose Books workshopped a plan for fostering a strong community and weathering the economic downturn.
Session #1 covered:
- Effective online marketing techniques for publishers
- Social media strategies and best practices for auditing and managing your web and social presence
- Advanced search & listening tools for audience building and content marketing
- Creating a content marketing strategy that is effective and scalable
- Audience engagement techniques and community building/management
Session #2 covered:
- Effective paid advertising: Google Ads, Facebook Ads, Twitter advertising, and other book-related ad buys
- Managing workflows and organizing teams
- Tracking the right performance metrics
- Additional ways to building lasting community
- Additional resources for continued learning
Results
“Truly masterclass.” —Jason Toney, Marketing @BlackRoseBooks
Completed on August 2020