Social media has helped transform the creation, collection, use, and preservation of scholarly work, not just for scholars but for the journals that publish their research. Altmetrics and social influence are emerging as approaches to evaluating the impact of scholarly publications. And journal editors are looking for ways to leverage social media for sales, calls for submission, audience engagement, and readership.
Challenge
Journal editors are experts at content, production, and design, but less familiar with the ways social media can be used to build and nurture journal contributors and readers.
Approach
Whether you want to take your publications to the next level or brush up on your skills with the latest up-to-date social media strategies and tactics, this webinar will help you gain more value from every dollar and minute you invest in social media. More specifically, the 1-hour session will cover digital marketing strategies and social media marketing for scholarly journals, the top 3 online tools used by journals, and the steps for building a reporting framework to manage and measure social media efforts. You can expect practical advice, examples of effective strategies and tactics, and a prioritized list of action items for your 2019 digital marketing plan.
Results
One of CALJ’s most successful webinars. Members were pleased with the content provided and the actionable insights. A follow-up session was scheduled for the Annual CALJ Conference June 2019.
Professional Development & Training
https://www.calj-acrs.ca/fr/nouvelles/effective-social-media-strategies-journals-webinar-january-16-2019
Completed on January 2019
Experience Survey Feedback:
- Participants found the theme to be relevant to their work and that the content was at an appropriate level of background information and detail
- Participants also felt that the webinar provided practical advice that can be incorporated into regular work
- They further said that Monique demonstrated a great deal of expertise in the material, that the presentation was delivered in a clear manner, and the webinar provided a valuable learning opportunity
