One Degree Gets a New Owner, And Her Name is Kate
One Degree is one of those sites that I check regularly. It is Internet Marketing Insiders writing about Internet Marketing, and it’s an incredible resource.
Until recently the site was owned by Ken Schafer, VP Product Management and Marketing at Tucows. But the announcement yesterday was that Kate Trgovac has taken the reins. Way to go Kate.
Kate and I met at Vancouver’s first CaseCamp and she is a very smart cookie. Kate, aside from contributing to One Degree, also writes a blog at MyNameIsKate.ca.
We recently sat down to talk about Work Industries and the Personal Technologist.
Here are the 5 Questions and Answers.
We talked about:
-
The impetus behind the “personal technologist” service
-
How we work with clients
-
The target demographic
-
And how the personal technologist is different than tech support
Read the article on One Degree.
Thank you to Kate and One Degree. Please check out the great articles and resources on the One Degree site. If you’re doing any online marketing, you need to know about this site.
How to See Which Pages Are Performing Best in GA4
If you want to know which pages are performing best in GA4, the answer is not just “the ones with the most pageviews.” A high-traffic page can still have weak...
Read More
How to Diagnose Search Traffic Loss (SEO & GEO)
The modern search landscape is undergoing a fundamental shift. For two decades, the relationship between search visibility and site traffic was linear: rank higher, get more clicks, which meant more...
Read More
Ways to Support Author Marketing
The Big 5 have robust author portals and training ecosystems. Most small- and mid-sized presses don’t. So what’s the lightweight, effective version? How to Build Author Momentum (Not One-off Moments)...
Read More
BC + AI Ecosystem
Becoming Founding Member #145 of BC + AI Ecosystem Association feels both timely and necessary. AI is already reshaping how cultural work is discovered, produced, distributed, and valued. AI raises...
Read More
Measuring the Impact of Publicity
Publicity updates are rich in detail —but it’s difficult to map that activity to your sales data If you work at a small or mid-sized publishing house, this probably sounds...
Read More
Year-End Review Framework for Publishers
How to assess your press-level marketing and the performance of your titles—without drowning in data. Publishing moves fast, and book marketing moves even faster. New frontlist, seasonal deadlines, metadata refreshes,...
Read More