One Degree Gets a New Owner, And Her Name is Kate
One Degree is one of those sites that I check regularly. It is Internet Marketing Insiders writing about Internet Marketing, and it’s an incredible resource.
Until recently the site was owned by Ken Schafer, VP Product Management and Marketing at Tucows. But the announcement yesterday was that Kate Trgovac has taken the reins. Way to go Kate.
Kate and I met at Vancouver’s first CaseCamp and she is a very smart cookie. Kate, aside from contributing to One Degree, also writes a blog at MyNameIsKate.ca.
We recently sat down to talk about Work Industries and the Personal Technologist.
Here are the 5 Questions and Answers.
We talked about:
-
The impetus behind the “personal technologist” service
-
How we work with clients
-
The target demographic
-
And how the personal technologist is different than tech support
Read the article on One Degree.
Thank you to Kate and One Degree. Please check out the great articles and resources on the One Degree site. If you’re doing any online marketing, you need to know about this site.
Win the Season: 3-point Holiday Shopping Analytics Checklist
Three Google Analytics (GA4) checks to help you spot opportunities, fix disappointments, and make your holiday shopping promotions count. During the holiday shopping season, are people visiting your website to...
Read More
Elbows Up. Then what, Brand Canada?
Canadian publishers can leverage Buy Canadian sentiment, but they need to build something for when the elbows come down Last week I went to Elbows Up: How Is Brand Canada...
Read More
How to Use Google Analytics for Better Marketing Decisions
A practical guide for using Google Analytics to improve marketing
Read More
AI in Publishing: What story do the numbers tell?
Two industry studies this month have reinforced how I’m thinking about AI in publishing. The first is coverage from the IPG Autumn Conference in the UK, including new research from...
Read More
Summer 2026 Reading Guide for Book Marketing: Search, Social, AI, and Word of Mouth
Summer is underway and I’m writing this from Boxcar HQ, which is currently a deck chair with a view. What bliss. I have had four days of downtime, which means...
Read More
AI & Automation: Where to Start
In our Spring 2026 Boxcar Marketing AI in Publishing & Marketing survey, we asked: “If you could instantly get better at one thing using AI in your role, what would...
Read More