Monique Trottier joins Work Industries
I’m tickled to announce that Monique Trottier will be joining Work Industries on a full-time basis in mid-January, 2007. A new year brings new beginnings!
Monique is a web marketing superstar of the highest order and I feel flattered that she’s joined Work Industries.
Monique expands the expertise available from Work Industries – podcasting, web media relations, web contests, writing, editing and video production – and the experience drawn from delivering leading projects in the past.
Monique also balances our orientation. She’s a creative generalist with strong ties to the publishing and media industries. She’s a strategic operative with a great feel for what works. She’s a shrewd tactician who delivers over and over again.
When faced with the chance to add employee number two to Work industries, I faced a simple decision. What do you say when the best person you could imagine joining you agrees to join you? I think you do the only sensible thing: oh boy, you’re hired!
Welcome aboard, Monique.
How to See Which Pages Are Performing Best in GA4
If you want to know which pages are performing best in GA4, the answer is not just “the ones with the most pageviews.” A high-traffic page can still have weak...
Read More
How to Diagnose Search Traffic Loss (SEO & GEO)
The modern search landscape is undergoing a fundamental shift. For two decades, the relationship between search visibility and site traffic was linear: rank higher, get more clicks, which meant more...
Read More
Ways to Support Author Marketing
The Big 5 have robust author portals and training ecosystems. Most small- and mid-sized presses don’t. So what’s the lightweight, effective version? How to Build Author Momentum (Not One-off Moments)...
Read More
BC + AI Ecosystem
Becoming Founding Member #145 of BC + AI Ecosystem Association feels both timely and necessary. AI is already reshaping how cultural work is discovered, produced, distributed, and valued. AI raises...
Read More
Measuring the Impact of Publicity
Publicity updates are rich in detail —but it’s difficult to map that activity to your sales data If you work at a small or mid-sized publishing house, this probably sounds...
Read More
Year-End Review Framework for Publishers
How to assess your press-level marketing and the performance of your titles—without drowning in data. Publishing moves fast, and book marketing moves even faster. New frontlist, seasonal deadlines, metadata refreshes,...
Read More