Blog / Free Advice and Other Musings

Monique Trottier & James Sherrett Featured in Adpages 2009

May 12, 2009 – Monique Sherrett / Events & Other News

Adpages, the Business in Vancouver magazine on advertising, marketing and communications, features “The Online Marketing Game: How the Internet Changed Advertising” by Sara Newham.

The article is a 2-page spread featuring a glossy photo us (Monique Trottier of Boxcar Marketing and James Sherrett of AdHack), plus smart-sounding quotes and commentary on how Barack Obama used social media marketing and how advertising creative can be sourced through social networks.

Smart and pretty on the same day. Thank you Sara Newham for making us sound intelligent and thank you Dominic Schaefer for catching our better sides.

Update: The 2009 edition of AdPages is now available on the Business in Vancouver website.

Boxcar Marketing & AdHack in ADPAGES 2009

Boxcar Marketing & AdHack in ADPAGES 2009

Boxcar Marketing & AdHack in ADPAGES 2009

Read more about: Events & Other News

Monique Sherrett

Connect with Monique on LinkedIn

You May Also Like...

GA4 Pages and Screens report showing views, engagement time, and key events by page.

How to See Which Pages Are Performing Best in GA4

Apr 23, 2026 / Google Analytics
If you want to know which pages are performing best in GA4, the answer is not just “the ones with the most pageviews.” A high-traffic page can still have weak...
Read More
search

How to Diagnose Search Traffic Loss (SEO & GEO)

Mar 12, 2026 / Google Analytics- Search Marketing (SEO & Paid)- Tech Support for Non-Techies
The modern search landscape is undergoing a fundamental shift. For two decades, the relationship between search visibility and site traffic was linear: rank higher, get more clicks, which meant more...
Read More
yasmina h p8DjPfqEhW0 unsplash author marketing

Ways to Support Author Marketing

Mar 2, 2026 / Marketing Strategy & Tips
The Big 5 have robust author portals and training ecosystems. Most small- and mid-sized presses don’t. So what’s the lightweight, effective version? How to Build Author Momentum (Not One-off Moments)...
Read More
BC + AI ecosystem certificate

BC + AI Ecosystem

Jan 20, 2026 / Events & Other News- Harebrained Ideas
Becoming Founding Member #145 of BC + AI Ecosystem Association feels both timely and necessary. AI is already reshaping how cultural work is discovered, produced, distributed, and valued. AI raises...
Read More
woman at desk with post-its

Measuring the Impact of Publicity

Jan 16, 2026 / Google Analytics- Harebrained Ideas
Publicity updates are rich in detail —but it’s difficult to map that activity to your sales data If you work at a small or mid-sized publishing house, this probably sounds...
Read More
Gemini Generated year end review

Year-End Review Framework for Publishers

Dec 2, 2025 / Google Analytics- Harebrained Ideas- Marketing Strategy & Tips
How to assess your press-level marketing and the performance of your titles—without drowning in data. Publishing moves fast, and book marketing moves even faster. New frontlist, seasonal deadlines, metadata refreshes,...
Read More
Previous Article