We are at the midway point of the year so just before you go off on summer holiday, here are a few things to ask yourself about your marketing program.
How is business this year?
- I love using Google Analytics custom reports to help answer this question. Avinash Kaushik has a great post on the best custom reports that you can easily modify for your business.
Everyone is talking about mobile. How is mobile affecting my business?
- A Google Analytics Guide to Mobile Insights from Distilled is a good place to start.
- If you're designing for a tablet audience, then check out The Ultimate Guide to Tablet Web Design.
Need marketing inspiration?
- Here are some big marketing opportunities for under $10K via iMedia Connection.
- If you have a budget for conferences, then here's a list of the 2013 conferences on social media, tech or mobile marketing. (Source: Social Media Biz)
Happy Summer Days. (Make sure it's days, not daze.)
