Going digital isn’t easy. Here at Boxcar Marketing we’ve been struggling with the lack of information available on how publishers can go digital.
If you’re a publisher who’s ready to implement a digital strategy and want more information on digital formats, distribution, and digital rights management, SFU’s Digital Publishing: Connecting Publishers to New Media Consumers workshop is a great opportunity to learn the steps to digitization.
Put on by SFU’s Summer Publishing Workshops, the workshop runs July 23 – 24 at SFU Harbourcentre.
The cost for both days is $275.
From the SFU Summer Publishing Workshop website:
This workshop will provide answers and prompt questions to get the information you need to create your own digital roadmap. If you are not doing something, you may find you will soon be playing catch up. By the end of the two days you will understand the phrases and definitions and identify what kinds of formats best suit your needs. Some key points you will learn:
* Determine which formats can best deliver your content
* Determine business objectives for an initial foray into digital publishing
* Determine your requirements from third party service providers
* Understand XML
* Discuss the pros and cons of DRM
* Hear what the future of publishing may look like
For full details visit the Digital Publishing: Connecting Publishers to New Media Consumers page.
Crissy was Boxcar Marketing’s project manager from May 2009 to December 2012. She handled much of our day-to-day business, including working with clients directly on editorial calendars, weekly online activity plans, social media training and outreach opportunities. Crissy holds a Master of Publishing degree and before Boxcar Marketing, she worked at the Fraser Valley Regional Library where she specialized in the development and execution of promotional campaigns to drive traffic to regional library locations. Fun Facts Crissy has seen the sun rise on the Mekong River. She took Japanese in high school. She could beat adults at Memory when she was 5. Crissy loves wine and board games. Together when possible.
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